The brand is tapping into Gen Alpha’s love for beauty.
“Yum Boujee Marshmallow” is the latest addition to the brand’s “Yum” collection, inspired by the founder’s nickname.
Learn more about how the ‘Babygirl’ actress gets ready for her roles, on and off set.
Meet “Matchbox Romance.”
Scottish tartans, signature scents and the brand’s classic beauty staples galore.
The scent is warm, vibrant and very bold.
Power couples make for the ultimate olfactory muses.
“[Why do we] need rocket scientists and NASA space experts to take care of our skin?” — Alice Kindred Wells and Jennifer Black Francis
Organic, abundant and enduring.
Starring Lily-Rose Depp, Aaron Taylor-Johnson, Emma Corrin and more.
From fact to fiction, here’s everything you need to know about the science (and marketing) of olfactory attraction.
Load More
