Claire's Launches New Fragrance and Body Care Line, "C By Claire's"
The brand is tapping into Gen Alpha’s love for beauty.
Claire’s, the beloved accessories retailer that’s been around since the ’60s, is stepping into the beauty world with the launch of its new Gen Alpha-friendly beauty line, “C by Claire’s.”
Expanding on the success of its existing body care line, “C by Claire’s” introduces a variety of fun and easy-to-use items, including fragrances, body scrubs, moisturizers and hair mists. The brand has leaned into the popular trend of gourmand scents, which have become increasingly popular among younger audiences on TikTok. With scents that smell like salted caramel, watermelon, cherry and berries, it brings us back to the old days of walking around in a mall and visiting boutiques that have these fun, sweet perfumes.
With C by Claire’s, Claire is tapping into the growing fascination that Gen Alpha has with beauty and self-expression, offering a kid-friendly option that’s also nostalgic for those who remember stepping into the store during their youth. Claire’s commitment to celebrating individuality and self-expression is still empowering its customers, new and old, to embrace their uniqueness while indulging in everything the store has to offer.
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You can now shop all of the products from the C by Claire’s fragrance and body care line on the brand’s website and in stores.
For more beauty news, check out our coverage of Hailey Bieber’s latest peptide lip tint flavor.
