Underscoring the importance of the APAC market for the brand.
After she was announced as brand ambassador last month.
“Opportunities don’t come knocking every day so, when they do, seize them with both hands.” — HyunA
K-pop and fashion continue to collide.
An exclusive conversation celebrating their single release, “Stranger.”
Hypebae chats to A2K’s first official girl group.
We caught up with members Bora and Hyolyn to find out more.
The BTS star strikes again.
Featuring Maison Margiela, Diesel, LE SSERAFIM and more.
The K-pop x luxury fashion crossover continues to evolve.
As confirmed by the K-pop star in a new interview.
The relationship between K-pop and luxury has never been stronger.
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