NewJeans' Haerin Makes Her Official Dior Debut
After she was announced as brand ambassador last month.
NewJeans member Haerin just made her official debut for Dior, after she was first unveiled as the luxury label’s new brand ambassador back in April.
In her new role with the brand, the 16-year-old K-pop star will represent Dior at key events and likely make multiple appearances in future campaigns. In a statement about the partnership, Dior said, “This is an opportunity to celebrate the privileged ties binding more than ever the NewJeans singer and Dior. Between elegance and audacity, a unique friendship in the name of creativity.”
In her first official campaign for the house, Haerin showcases the Denim Dior Oblique Jacquard — Maria Grazia Chiuri’s signature denim treatment — which can be seen across Saddle Bags, Book Totes and more. Alongside Haerin, Dior recently announced Rosalia as a brand ambassador, joining the likes of BLACKPINK‘s Jisoo and Willow Smith.
See Haerin in action for Dior above and stay tuned for more coming soon.
While you’re here, check out Versace’s new Mercury sneaker.
