Luxury houses continue to bet on K-pop, enlisting 4th gen groups as ambassadors.
Gucci has canceled its show scheduled for this week, while HYBE Corporation has postponed its press briefing event.
The K-pop stars-approved brand returns with an evocative yearbook-inspired campaign.
The latest K-pop star to join the fashion house.
The K-pop group will be allowed to participate in “national” events throughout their service.
In South Korea and Japan for their 15th anniversary.
Arriving at the end of this month.
Following the pre-release of the lead track of the same title.
Featuring an exclusive pass with access to a physical meet-and-greet at the group’s concert in Seoul.
At the K-pop group’s ‘BORN PINK’ tour kickoff in Seoul.
As teased by the K-pop group’s American label, Geffen Records.
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