Fashion

NewJeans Member Hanni Is Gucci's Newest Brand Ambassador

The latest K-pop star to join the fashion house.

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7,951 Hypes

NewJeans Member Hanni Is Gucci's Newest Brand Ambassador

The latest K-pop star to join the fashion house.

The luxury fashion industry continues to look to the world of K-pop as Gucci names NewJeans member Hanni as its newest brand ambassador.

NewJeans is one of K-pop’s most exciting groups today, consisting of members Minji, Hanni, Danielle, Haerin and Hyein. Signed under ADOR, a sublabel of BTS‘ parent company HYBE Corporation, the quintet was created by Min Hee-jin, the name behind some of the industry’s biggest names like Girls’ Generation and SHINee. NewJeans made their anticipated debut in July, taking over music charts with their inaugural tracks such as “Attention,” “Hype Boy” and “Hurt.”

In addition to their music, the K-pop rookies have gained much attention for their Y2K-inspired fashion. Members are often seen at events wearing nostalgic looks ranging from colored beanies to oversized, baggy jeans.

Gucci explains in a press release that it appointed Hanni as its new ambassador for her unique charm and style. Aside from Hanni, the brand’s South Korean ambassadors include musician IU and Squid Game star Lee Jung-jae.

To kick off their partnership, Hanni will be attending Gucci’s upcoming “Cosmogonie” show scheduled to take place at Seoul’s Gyeongbokgung Palace on November 1.

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