e.l.f. Cosmetics Races Into History as the Indianapolis 500's First Beauty Sponsor
Beauty Sports

e.l.f. Cosmetics Races Into History as the Indianapolis 500's First Beauty Sponsor

Partnering with professional race car driver, Katherine Legge.

Olivia Rodrigo's Go-To Foundation Brand Just Dropped A Concealer Stick
Beauty

Olivia Rodrigo's Go-To Foundation Brand Just Dropped A Concealer Stick

Available in 28 shades for that “no makeup” makeup look the singer loves.

Laura Geller Wants You to "Own Your Age" With Its New Campaign
Beauty

Laura Geller Wants You to "Own Your Age" With Its New Campaign

There’s no age limit on beauty.

Freck Beauty's CHEEKSLIME Is Your Spring Face In A Bottle
Beauty

Freck Beauty's CHEEKSLIME Is Your Spring Face In A Bottle

Creating perfectly flushed cheeks and elasticity in the skin.

NewJeans' Hanni Is Gucci Beauty’s Newest Global Brand Ambassador
Beauty

NewJeans' Hanni Is Gucci Beauty’s Newest Global Brand Ambassador

Plus the products behind her glowy campaign.

Meet NuNorm, The Brand Making Makeup For Men
Beauty

Meet NuNorm, The Brand Making Makeup For Men

Smashing the stereotype that makeup is only for women.

Serena Williams' Wyn Beauty Wants To Score a Spot in Your Makeup Routine
Beauty

Serena Williams' Wyn Beauty Wants To Score a Spot in Your Makeup Routine

Formulated and tested with deeper skin tones as the starting point.

Ready or Not, Celebs Are Bringing back This Contentious ‘90s Beauty Trend
Beauty

Ready or Not, Celebs Are Bringing back This Contentious ‘90s Beauty Trend

Say goodbye to thick, bushy brows.

You've Got To Try This MUA's Genius Alphabet Blush Technique
Beauty

You've Got To Try This MUA's Genius Alphabet Blush Technique

We’re getting schooled one brush stroke at a time.

Rare Beauty's Viral 'Soft Pinch' Blush Just Got A Powdery Upgrade
Beauty

Rare Beauty's Viral 'Soft Pinch' Blush Just Got A Powdery Upgrade

Happy blending beauty baes.

Julia Fox Nailed Corpse-Core With e.l.f x Liquid Death's Dark Collab
Beauty

Julia Fox Nailed Corpse-Core With e.l.f x Liquid Death's Dark Collab

Drop dead gorgeous.

Drench Your Lips In Gisou's New Tinted, Honey-Infused Lip Oils
Beauty

Drench Your Lips In Gisou's New Tinted, Honey-Infused Lip Oils

Fruity, tinted and perfect for spring.

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