The "Indian Bridal Makeup" Trend Showcases The Richness Of Cultural Beauty
We’re in awe.
There’s everyday makeup tutorials and then there’s the “Indian Bridal Makeup” trend which instantly leaves you in awe of the beauty of cultural makeup. On Tiktok, creators are sharing their renditions of South Asian bridal makeup looks, including donning full traditional wear such as a lehenga or saree dress and a maang tikka, the gorgeous gold headpiece jewelry.
@shawtysin This is SOO much harder thsn I expected #indianbridalmakeup thank you @Rony Anthony ♬ оригинальный звук – Beauty Satt
The stunning traditional attire shown in the videos is typically in bright, bold colors like gold, peach, orange, red and yellow, as it’s customary to stray away from wearing white, which is typical in Western culture.
Each intricately edited video shows the process of creating the look, from sculpting eyebrows and applying complexion products to creating the most beautiful glittering gold-cut crease eyeshadow looks we’ve ever seen. South Asian creators complete their looks by applying a bindi to the space in between the eyebrows, which is a religious tradition in their culture. It shows up as a small circle that holds varying meanings based on the color of the bindi.
Some standout makeup techniques from these posts ensure that your base is flawless by color correcting, using skin-like foundation, and setting the skin with powder for a blur effect.
For more on beauty, check out our coverage of Fenty Beauty’s new “Soft’Lit Naturally Luminous Longwear Foundation.”
