Beauty

ICYMI, Your Black Mascara’s Color Likely Comes From Crude Oil

THE UNSEEN Beauty is changing that with a new, innovative launch.

777 Hypes

ICYMI, Your Black Mascara’s Color Likely Comes From Crude Oil

THE UNSEEN Beauty is changing that with a new, innovative launch.

Black-colored makeup products like mascara and eyeliner are a staple in many makeup routines. In fact, many cosmetic companies have expanded beyond the conventional black shade to offer darker shades like “very black” and “ultra black.” Yet, many makeup lovers do not know how some of their favorite products get their rich, bold pigment. The truth is, many of these cosmetic products get their color from materials like crude oil, coal or non-renewable resources, like iron oxide. According to The UNSEEN, these resources are at times obtained through unethical mining practices, too.

The innovative brand goes on to explain that when the crude oil is burned, it creates carbon black, a dark-colored powder used for pigment in products that can potentially lead to health issues if used excessively.

As a result, The UNSEEN has partnered with Living Ink Technologies to use the biomaterial manufacturer’s first-of-its-kind sustainably made black pigment in its cosmetics. The new eco-friendly black pigment derives from upcycled algae biomass.

 

View this post on Instagram

 

A post shared by THE UNSEEN Beauty (@theunseenbeauty)

The UNSEEN’s “ABSORPTION” collection is five years in the making and includes a black mascara and eyeliner containing the new algae technology, aptly named “Algae Black.” Together, the duo created the eye-safe and skin-safe black pigment products using “carbon-negative” algae and “reducing carbon emissions by 200% compared to typical carbon black production,” according to the brand’s website.

UNSEEN’s “ABSORPTION” collection can be purchased on the brand’s website.

For more on makeup, check out our coverage of how the “Indian Bridal Makeup” trend showcases the richness of cultural beauty.

Read Full Article
Text By
Share this article

What to Read Next

Zendaya Speaks on 'Challengers' Sex Scenes
Sex & Dating

Zendaya Speaks on 'Challengers' Sex Scenes

Turns out, a three-way kiss is harder to film than you’d think.

Save The Duck Redefines Everyday Comfort with New Smartleisure Collection
Fashion 

Save The Duck Redefines Everyday Comfort with New Smartleisure Collection

Presented by Save The Duck
Juxtaposing technical outerwear with tailored mid-layers.

Didi Rojas' Ceramic Shoes Are Made To Be Admired, Not Worn
Footwear

Didi Rojas' Ceramic Shoes Are Made To Be Admired, Not Worn

“I love working with ceramics. It’s not just a career for me, it’s also my safe zone.” — Didi Rojas

Running Label On Taps FKA twigs As Newest Creative Partner
Fashion

Running Label On Taps FKA twigs As Newest Creative Partner

“The way we move our bodies and the time that we spend connecting our mind, soul and physicality is one of the most integral parts of the human experience.”

OkCupid Taps AI To Help You "Erase Your Ex"
Sex & Dating

OkCupid Taps AI To Help You "Erase Your Ex"

Behold the power of AI.


Every Single One of Zendaya's 'Challengers' Press Tour Looks So Far
Fashion

Every Single One of Zendaya's 'Challengers' Press Tour Looks So Far

Loewe, Lacoste and Louis Vuitton — Law Roach is on fire.

Kaia Gerber and Guido Palau Mix Glitch and Glam in New 'Hidden Identities' Book
Beauty

Kaia Gerber and Guido Palau Mix Glitch and Glam in New 'Hidden Identities' Book

A model and a hairstylist walk into a room…

Olivia Dean Drops Capsule Collection With adidas Originals
Fashion

Olivia Dean Drops Capsule Collection With adidas Originals

Launching in London during Dean’s UK tour.

What Is It Like To Have a Threesome?
Sex & Dating

What Is It Like To Have a Threesome?

A couple gets real about their experience.

More ▾
 

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.