Beauty

Can We Talk About The Black Foundation Shade That's Going Viral On TikTok?

There’s a lesson to be learned for all.

2,549 Hypes

Can We Talk About The Black Foundation Shade That's Going Viral On TikTok?

There’s a lesson to be learned for all.

#BeautyTok is an online community where creators share their favorite products, skincare tips and overall beauty hacks. It’s also a space where creators call upon beauty brands to address concerns with their products. TikTok influencer Golloria, who is known for her “The Darkest Shade” series, showcasing the darker shade range of complexion products that makeup brands have to offer, posted a video testing Youthforia’s Date Night Foundation.

In the post, she swipes on the brand’s “600 Deep” shade next to a swatch of black face paint in order to show the comparison of the two shades. In the video, she encourages the brand to lean into creating more undertone options, especially when creating complexion products for those with darker skin tones.  She states that there’s space to create more shades between the last shade “600 Deep” and the second-to-last shade “590.”

@golloriathe darkest shade of the youthforia date night foundation.♬ original sound – golloria

The video sparked a viral conversation in the beauty community about product development, pigments and creating a range of foundation shades that feel inclusive of the various different complexions in the world.

Javon Ford, a cosmetic chemist, stitched Golloria’s video with his perspective and took a deep dive into the product’s ingredients. He shares that the brand’s “600 Deep” shade only contains one pigment, CI 77499, which is a black iron oxide. This makes it difficult to wear on its own or even mix with a lighter shade as it may turn the product gray. Ford also points out that a lighter shade of the foundation contains several pigments like CI 77492, CI 7749 and CI 77499, which are red and yellow additives that help give the complexion product varying undertones.

@javonford16 Stitch @golloria #cosmeticchemist #makeupforwoc #youthforia#greenscreen ♬ original sound – Javon Ford Beauty

With posts like Ford’s, the beauty community is able to be educated about the chemistry behind some of their favorite products and new brands alike. It’s also a way for beauty brands to hear directly from the communities that they’re aiming to serve through first-hand feedback from users like Golloria.”People with dark skin deserve to be included in the beauty industry,” she tells Hypebae.

Her now viral post is a good way for companies to course-correct by engaging directly with the community to come up with a solution. One that’s in line with consumers needs and produces a product that inclusive of all of the communities that enjoy the brand.

For more beauty news, check out our coverage of Charlotte Tilbury expanding into fragrances.

Read Full Article
Text By
Share this article

What to Read Next

JordanLuca's Pee Stained Denim Is All the Hype
Fashion

JordanLuca's Pee Stained Denim Is All the Hype

Here’s why the brand dropped the cheeky item.
5,370 Hypes

FUN FACTORY Drops New Sex Toy for Couples
Sex & Dating

FUN FACTORY Drops New Sex Toy for Couples

Introducing, an elevated take on the double dildo.
16,088 Hypes

20 Slides, Sandals and Slip-Ons You'll Be Wearing All Summer Long
Footwear

20 Slides, Sandals and Slip-Ons You'll Be Wearing All Summer Long

From Gucci sandals to Nike mules, this list has got it all.
3,007 Hypes

My Libido Is Back — Thanks to Sex Dust
Sex & Dating

My Libido Is Back — Thanks to Sex Dust

“Stress isn’t sexy.” – Moon Juice
9,106 Hypes

It’s Official: Men With Beards Are More Attractive, Study Says
Sex & Dating

It’s Official: Men With Beards Are More Attractive, Study Says

A new study dives into what we find attractive — and the verdict on —- ‘staches.
2,867 Hypes

Bella Hadid Goes for the Gold With Her First-Ever Fragrance Line, ÔRəBella
Beauty

Bella Hadid Goes for the Gold With Her First-Ever Fragrance Line, ÔRəBella

“I could have waited 10 years for this; this isn’t a project that an investor came to me with.” — Bella Hadid
2,356 Hypes

Charlotte Tilbury Blends Ritual and Emotion With First-Ever Fragrance Collection
Beauty

Charlotte Tilbury Blends Ritual and Emotion With First-Ever Fragrance Collection

Unlocking six varying feelings through scent including “More Sex,” “Love Frequency” and “Cosmic Power.”
918 Hypes

Everything You Need To Know About the 2024 Met Gala
Fashion

Everything You Need To Know About the 2024 Met Gala

We’ve got you covered.
16,741 Hypes

ICYMI, Your Black Mascara’s Color Likely Comes From Crude Oil
Beauty

ICYMI, Your Black Mascara’s Color Likely Comes From Crude Oil

THE UNSEEN Beauty is changing that with a new, innovative launch.
729 Hypes

Zendaya Speaks on 'Challengers' Sex Scenes
Sex & Dating

Zendaya Speaks on 'Challengers' Sex Scenes

Turns out, a three-way kiss is harder to film than you’d think.
6,827 Hypes

More ▾
 

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.