Beauty

What's the Deal with Urban Decay's "Face Bond" Hybrid Foundation?

Everything you need to know about the product that has #BeautyTok in a chokehold.

2,520 Hypes

What's the Deal with Urban Decay's "Face Bond" Hybrid Foundation?

Everything you need to know about the product that has #BeautyTok in a chokehold.

With warmer weather approaching, longwear products will become a greater necessity for sweat-proof makeup looks. With techniques ranging from packing on setting powder, layering setting spray and using tacky makeup primers, we’ve seen several hacks for keeping a beat face in place on a warm day.

For the latest tip, TikTok’s beauty community is turning to Urban Decay’s “Face Bond” Foundation, which totes a self-setting formula. The product is a combination of foundation, serum and setting powder which aims to keep your look in place for up to 24 hours. As the formula dries down on the skin, the infused setting powder technology activates to keep the product in place. It has medium buildable coverage and contains niacinamide to reduce redness, acne scars and enlarged pores.

The foundation is sweat-proof, transfer-resistant and waterproof, with a matte finish that “eliminates the need for setting powder,” according to a press release. Many TikTok creators shared posts raving about “Face Bond,” like Casey Holmes, who explained her shock at how well the product covered her rosacea redness.

@caseyhl91 Testing out the new Urban Decay face bond foundation! I wanted to give it a true wear test where i applied my makeup as normal and wear it throughout the day. I love the no powder claim, but realistically, that’s not practical for me LOL BUT i am definitely going to test it out without powder tomorrow for you. Based off of my first impression, i think this wears really well. Definitely covered more than i expected and is very lightweight. All of my daily product glided on well and stayed on all day. I think this is very flattering on my textured skin- even with my larger pores! The wear test went from about 1:30pm to 9:30 at night. Hope this was helpful!! @urban decay ♬ original sound – Casey Holmes

The company also emphasizes the unique packaging that features a “squeezable bottle [with a] patent-pending precision dropper, ensuring extreme dosage control and effortless cleaning,” according to a statement from the brand. For use, apply a few drops directly to the skin and blend it out for your next longwear makeup look.

Urban Decay’s “Face Bond” Foundation can be purchased from the brand’s website for $40 USD.

For more beauty news, check out our coverage of wear-testing Nicki Minaj’s Pink Friday nails.

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