Valentino Beauty Taps Visual Artists to Reimagine Its Iconic Perfume Bottle
Beauty

Valentino Beauty Taps Visual Artists to Reimagine Its Iconic Perfume Bottle

Featuring works from Maria Ines Guil, Simon Bailly and more.

Kendall Jenner Is the New Global Fragrance Ambassador of Emporio Armani
Beauty

Kendall Jenner Is the New Global Fragrance Ambassador of Emporio Armani

The model is the face of the “Power of You” campaign.

I Want My Entire Life To Smell Like DedCool's "Xtra Milk"
Beauty

I Want My Entire Life To Smell Like DedCool's "Xtra Milk"

The cult-favorite scent smells like you’re not wearing anything at all.

Dior Debuts a New Era of Dior Addict With A New Campaign of A-List Ambassadors
Beauty

Dior Debuts a New Era of Dior Addict With A New Campaign of A-List Ambassadors

Presented by Dior
Dior taps new Dior Perfumes ambassadors Anya Taylor-Joy, Jisoo, and Willow Smith to ignite your inner glow with the new Dior Addict fragrances by Francis Kurkdjian and Dior Addict Lip Glow Oil by Peter Philips.

Amber Perfumes Are Having a Moment — Here Are the Hottest Ones
Beauty

Amber Perfumes Are Having a Moment — Here Are the Hottest Ones

From Christian Dior’s “Ambre Nuit” to DedCool’s “Xtra Milk.”

12 Beauty Advent Calendars That Actually Have Good Stuff Inside
Beauty

12 Beauty Advent Calendars That Actually Have Good Stuff Inside

From Benefit to Typology.

Coco Gauff Says Female Athletes Can Be Both Strong and Feminine
Beauty

Coco Gauff Says Female Athletes Can Be Both Strong and Feminine

We talked to the tennis star about being ambassador of Miu Miu Beauty’s “Miutine” perfume.

The Hypebae Best: The Top Beauty Trends, Ambassadors and Brands of 2025
Beauty

The Hypebae Best: The Top Beauty Trends, Ambassadors and Brands of 2025

From Sabrina Carpenter’s partnership with Prada Beauty to innovative brands like Tilt Beauty.

Bella Hadid Rings in the Holiday Season at the Orebella Dallas Pop-Up
Beauty

Bella Hadid Rings in the Holiday Season at the Orebella Dallas Pop-Up

Plus, a rare appearance from her boyfriend Adan Banuelos.

Gabe Gordon's Newest Scent Is an Ode to the Brand's SS26 Collection
Beauty

Gabe Gordon's Newest Scent Is an Ode to the Brand's SS26 Collection

Introducing “Hardbody.”

The Ultimate Guide to Gifting Perfume This Holiday Season
Beauty

The Ultimate Guide to Gifting Perfume This Holiday Season

From Vyrao to Miu Miu.

"Your Turn II": Just Another Pillar of Billie Eilish's Boundless Artistry
Beauty

"Your Turn II": Just Another Pillar of Billie Eilish's Boundless Artistry

The musician shares more on her unwavering obsession with smell, finding creative inspiration in androgyny, and how her role in fragrance directly bleeds into her sonic world.

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