Gabe Gordon's Newest Scent Is an Ode to the Brand's SS26 Collection
Introducing “Hardbody.”
New York City design duo Gabe Gordon has just unveiled its second perfume, “Hardbody.” Similarly to the first fragrance, which referenced the Spring/Summer 2025 collection, the new perfume is influenced by the brand’s Spring/Summer 2026 collection and features scent notes that take direct inspiration from the contrasting fabrics and evocative textures of the garments.
“The show explored a world where the body becomes part of the machine — sweat sticking to car leather, latex pulled tight, floral notes pressed against chrome, synthetic materials warming with contact. ‘Hardbody’ carries the tension of impact and the charge of desire,” the brand says in a press release.
Created by perfumer Callum Mitchell of Australian perfume brand Perdrisât, “Hardbody” is infused with notes of latex, rose, metal and leather. With such a unique scent profile, the unisex perfume is said to be a “fragrant interpretation” of Gabe Gordon’s SS26 looks. Although rose adds a floral touch, latex and metal give “Hardbody” a distinctly plastic and metallic scent that perfectly encapsulates the collection’s artificial yet living aura.
The “Hardbody” Eau de Parfum retails for $48 USD and is available for purchase on the brand’s website.
While you’re here, check out our coverage of Onitsuka Tiger’s first-ever perfume collection.
