Kendall Jenner Is the New Global Fragrance Ambassador of Emporio Armani
The model is the face of the “Power of You” campaign.
Kendall Jenner has just been announced as the global fragrance ambassador of Emporio Armani. In honor of the newly-appointed role, the model stars in the brand’s latest campaign, which celebrates the release of the “Power of You” perfume. Described by Emporio Armani as “bold, addictive and free-spirited,” “Power of You” is a fresh take on a classic gourmand scent profile.
“Joining the Emporio Armani family was a total no-brainer. I’ve always loved that they empower you to just be who you are. The ‘Power of You’ scent is everything — it’s magnetic, rich, and feels really sensual,” Jenner says in a press release. Citing the model’s impact on the fashion world, the brand says the partnership is a culmination of the duo’s shared ethos of modern femininity.
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Created by perfumers Nisrine Grillié and Nadège Le Garlantezec, “Power of You” is said to balance both sweetness and sensuality. Its infused with notes of maracuja-passion fruit accord, frangipani accord, Madagascar vanilla absolute, benzoin resinoid and cistus absolute, to create what the brand calls “a deep, addictive base with lasting warmth.”
“Power of You” is set to release on January 28 and will be available for purchase on the brand’s website.
While you’re here, read about Gabby Thomas’ campaign with CoverGirl.
