PUMA and Swarovski Are Dropping Crystal-Covered Kicks
Footwear

PUMA and Swarovski Are Dropping Crystal-Covered Kicks

The newest Speedcat is covered in over 5,000 crystals in honor of Swarovski’s 130th anniversary.

Jil Sander and PUMA Are Taking Us Back in Time
Footwear

Jil Sander and PUMA Are Taking Us Back in Time

Reigniting their partnership with the launch of the new King Avanti football sneaker.

Footwear Collabs That Stole the Show at Fashion Week SS26
Footwear

Footwear Collabs That Stole the Show at Fashion Week SS26

From fluffy Mary Janes to corset-laced kicks.

Ahluwalia and PUMA Debut Their First-Ever Collaboration
Footwear

Ahluwalia and PUMA Debut Their First-Ever Collaboration

Putting a fresh spin on the signature Suede sneaker.

PUMA and GUIZIO Take Us Back to the '90s
Fashion

PUMA and GUIZIO Take Us Back to the '90s

With a new collaboration featuring trendy tracksuits and the all-new H-Street sneaker.

Rosé Drops Her Debut Collection With PUMA
Footwear

Rosé Drops Her Debut Collection With PUMA

Looking at the world through Rosé-colored lenses.

Reworked Sportswear Is Having a Moment and These Are the Brands To Know
Sports

Reworked Sportswear Is Having a Moment and These Are the Brands To Know

From embroidered vintage football shirts to tulle-trim adidas tracksuits, these brands will kit you out.

Style Residency: Parisa on Why Great Style Is Being Authentic To Yourself
Footwear

Style Residency: Parisa on Why Great Style Is Being Authentic To Yourself

Presented by PUMA
The London-based creator brings the PUMA H-Street to the forefront.

The New FENTY x PUMA Collection is Here to Play
Fashion

The New FENTY x PUMA Collection is Here to Play

Presented by PUMA
Rihanna keeps switching up the game on sport-savvy style.

PUMA and Bianca Saunders Partner on "38 Love Lane" Pop-Up
Footwear

PUMA and Bianca Saunders Partner on "38 Love Lane" Pop-Up

Celebrating the re-launch of the Jamaica-inspired, H-Street silhouette.

AC Milan and PUMA Blend Football Heritage With Fashion-Forward Design
Sports

AC Milan and PUMA Blend Football Heritage With Fashion-Forward Design

Unveiling the new 2025/2026 season kit.

BLACKPINK's Rosé Just Debuted a New PUMA Speedcat Colorway
Footwear

BLACKPINK's Rosé Just Debuted a New PUMA Speedcat Colorway

Paying tribute to the silhouette’s racing heritage.

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