BLACKPINK's Rosé Just Debuted a New PUMA Speedcat Colorway
Paying tribute to the silhouette’s racing heritage.
PUMA brand ambassador and K-pop sensation Rosé is back with another fuel-charged campaign, this time debuting a brand new colorway of the ever-popular Speedcat silhouette. Paying tribute to the shoe’s racing heritage, the high-octane visuals see Rosé harnessing her power and getting ready to accelerate.
Captured against a rumbling engine, the artist is pictured wearing a full PUMA tracksuit, paired with the latest colorway of the Speedcat sneaker. Landing in a new pale blue colorway, the shoe also features a bright flash of orange on its Formstrip in a nod to the colors of its racing background.
Exploring themes of individuality, power and style, the new campaign evolves Rosé’s relationship with the brand, which kicked off back in 2024 and has since seen the artist starring in a multitude of playful campaigns.
Take a look at the new colorway above, available for purchase via PUMA on July 24.
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