Lensed by Mariam El Gendy in the heart of Cairo, Egypt.
Presented by
PUMA
Rihanna keeps switching up the game on sport-savvy style.
Presented by
PUMA
/ Aug 7, 2025
Launching a period-proof underwear line and a groundbreaking first in football, too.
With three reimagined Nike silhouettes.
A victory for Brazil, a wake-up call for the competition’s organizers.
The British football player is the talk of the internet right now.
“Women’s football is more competitive, more exciting and more global than ever. It is an honor for me to be a small part of it.”
Unveiling the new 2025/2026 season kit.
An important reminder that “Visibility alone isn’t victory.”
Right in time for this weekend’s finals.
All tape, grit and glory.
From Barcelona’s Fridolina Rolfo and Washington Spirit’s Trinity Rodman, to the women tearing up the Euro 2025 tournament, these athletes are redefining the future of soccer.