Trends

Are Frosted Lips Cool Again?
Beauty

Are Frosted Lips Cool Again?

A certain frosty lipstick is blowing up on TikTok, but beauty fans have a lot to say about the return of the Y2K staple.

The Hypebae Best: The Top Beauty Trends, Ambassadors and Brands of 2025
Beauty

The Hypebae Best: The Top Beauty Trends, Ambassadors and Brands of 2025

From Sabrina Carpenter’s partnership with Prada Beauty to innovative brands like Tilt Beauty.

This Could Be the Real Reason You Hate Red Lipstick...
Beauty

This Could Be the Real Reason You Hate Red Lipstick...

TikTok says the red lip is out, but makeup artists are doubling down.

Here's Why Dermatologists Are Debunking the Term "Sushi Face"
Beauty

Here's Why Dermatologists Are Debunking the Term "Sushi Face"

We talked to beauty experts about the misleading skincare term that’s sparking controversy on TikTok.

This Makeup Artist-Approved Lip Technique Is Flooding Our TikTok Feeds
Beauty

This Makeup Artist-Approved Lip Technique Is Flooding Our TikTok Feeds

Nina Park’s signature blurred lip is all the rage.

The Internet Can't Get Enough of Daniela Avanzini's Signature Siren Makeup
Beauty

The Internet Can't Get Enough of Daniela Avanzini's Signature Siren Makeup

The KATSEYE member has single-handedly sparked TikTok’s obsession with siren eyes.

Does Your Dog Need a Beauty Routine?
Beauty

Does Your Dog Need a Beauty Routine?

From skincare to dry shampoo, dog beauty is all the rage.

TikTok Wants You to Look Drunk With Blush
Beauty

TikTok Wants You to Look Drunk With Blush

Igari makeup is all about the blush.

This App Says Your Favorite Beauty Products Are Toxic — Is It Legit?
Beauty

This App Says Your Favorite Beauty Products Are Toxic — Is It Legit?

Beauty scientists say the Yuka app isn’t as straightforward as it claims to be.

Is AI's Role in Beauty Inevitable?
Beauty

Is AI's Role in Beauty Inevitable?

Beauty fans are becoming increasingly skeptical.

Is 2016 Makeup Back for Good?
Beauty

Is 2016 Makeup Back for Good?

On TikTok, 2016 glam has quickly turned nostalgic.

Is Our Obsession With Beauty Services Performative?
Beauty

Is Our Obsession With Beauty Services Performative?

The internet has started to question why we seek out “girl maintenance” in the first place.

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