Dieux's Cult-Favorite Eye Mask Just Got a Fishy Makeover
The brand has released a collaboration with tinned fish brand Fishwife.
Dieux‘s cult-favorite eye mask just got the tinned fish treatment. As a limited-edition collaboration with seafood brand Fishwife, Dieux is dropping the Good Taste Forever Eye Mask, a playful spin on its reusable patches packaged inside a custom collectible tin. While the tinned fish trend has long been associated with skincare benefits, the launch further solidifies the playful relationship between the two.
The collaboration goes beyond aesthetics, both brands are women-founded and led, and share a focus on sustainability, from Dieux’s push to cut down on beauty waste to Fishwife’s commitment to ethically sourced, small-batch seafood. Each tin also features hand-drawn artwork from Fishwife’s in-house illustrator, a detail meant to emphasize human-made design.
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Made from 100% medical-grade silicone, the reusable patches create a gentle seal that locks in hydration, helping serums and eye creams absorb more effectively while catching stray makeup fallout. The lightweight, non-slip design is built to be worn again and again, leaving skin looking plumper and more dewy with repeated use.
The Good Taste Forever Eye Mask retails for $25 USD and is available now on Dieux’s website.
In other news, Eileen Gu is global brand ambassador of SK-II.
