Women's Sports

How Arsenal Women's Is Changing Fan Culture in the WSL
Sports

How Arsenal Women's Is Changing Fan Culture in the WSL

With the launch of a new supporter-led project, the North London club is the blueprint for women’s sports culture in England.

The NWSL's 2026 Jerseys Are Soccer's New Obsession
Sports

The NWSL's 2026 Jerseys Are Soccer's New Obsession

Bright colors, bold patterns and lots of fun for another blockbuster season.

Rapha's Kit for East Africa's AMANI Cycling Team Is a Work of Art
Sports

Rapha's Kit for East Africa's AMANI Cycling Team Is a Work of Art

With designs inspired by the region’s rich cultures.

Under Armour's New Campaign Explores Fashion, Femininity and Flag Football
Sports

Under Armour's New Campaign Explores Fashion, Femininity and Flag Football

Nobody is mixing women’s sports with fashion better than UA.

Trinity Rodman Just Became the Highest-Paid Women's Soccer Player Ever
Sports

Trinity Rodman Just Became the Highest-Paid Women's Soccer Player Ever

Making history and she’s only 23.

Arsenal Women Releases "Only in the Land," a Documentary on Their Champions League-Winning Season
Sports

Arsenal Women Releases "Only in the Land," a Documentary on Their Champions League-Winning Season

Recalling the moments that led up to a historic trophy.

Emerging Tennis Star Jaqueline Cristian Signs New Deal With FILA
Sports

Emerging Tennis Star Jaqueline Cristian Signs New Deal With FILA

Joining a growing talent roster filled with emerging female stars.

Laila Edwards Is the First Black Woman to Represent U.S. Hockey at the Olympics
Sports

Laila Edwards Is the First Black Woman to Represent U.S. Hockey at the Olympics

Breaking the ice and the color barrier at Milano Cortina 2026.

Why Doesn't Anyone Know What Women's Sports Fans Want?
Sports

Why Doesn't Anyone Know What Women's Sports Fans Want?

After the failure of Sky Sports Halo and poor attempts to engage a younger audience, will brands learn what women are truly looking for in sports content this year?

Michelle Agyemang Is the 2025 Young Sports Personality of the Year
Sports

Michelle Agyemang Is the 2025 Young Sports Personality of the Year

With stars like Sydney McLaughlin-Levrone and Chloe Kelly also up for consideration at the annual ceremony.

Sydney Schertenleib Is On's Newest Ambassador
Sports

Sydney Schertenleib Is On's Newest Ambassador

The FC Barcelona star is the first soccer player to act as face of the brand.

The Players to Watch at the 2025 NWSL Playoffs
Sports

The Players to Watch at the 2025 NWSL Playoffs

Record breakers, Olympic medalists and style icons: these are the soccer stars you need on your radar.