INTERVIEW: How adidas Is Reinventing the Sports Bra, and Why It Matters
Fashion

INTERVIEW: How adidas Is Reinventing the Sports Bra, and Why It Matters

“Sports bra styles with a tailored fit are critical and not something any athlete, at any level, should overlook.”
6,800 Hypes

Stella McCartney and adidas Debut Spring/Summer 2023 "ICONS"
Fashion

Stella McCartney and adidas Debut Spring/Summer 2023 "ICONS"

Featuring the Sportswear Run Shoe, an all-new gender-neutral silhouette.
3,578 Hypes

The Best Activewear Brands to Take You From Hot Girl Walk to HIIT Workout This Year
Fashion

The Best Activewear Brands to Take You From Hot Girl Walk to HIIT Workout This Year

Including TALA, Adanola and Gymshark.
12,760 Hypes

Gucci's New Après-Ski Collection Features the Humble Moon Boot
Fashion

Gucci's New Après-Ski Collection Features the Humble Moon Boot

The luxury fashion house tapped 8 different brands for its latest “Vault Altitude” capsule.
2,432 Hypes

Sporty & Rich Taps adidas Originals for Vintage-Inspired Sportswear
Fashion

Sporty & Rich Taps adidas Originals for Vintage-Inspired Sportswear

Cozy staples and collegiate colorways, plus the chance to snag an exclusive Collector’s Box.
5,393 Hypes

FILA and Brandon Maxwell Reveal Collaborative Collection
Fashion

FILA and Brandon Maxwell Reveal Collaborative Collection

It’s time to get our Serena and Venus on.
4,143 Hypes

Frankies Bikinis' "Pilates Princess" Collection Takes Cues From Balletcore
Fashion

Frankies Bikinis' "Pilates Princess" Collection Takes Cues From Balletcore

Delicate separates for every occasion.
5,674 Hypes

New adidas x Gucci Styles Have Landed, Here's What to Cop
Fashion

New adidas x Gucci Styles Have Landed, Here's What to Cop

The much-loved collection gets an update.
5,393 Hypes

A Look at How Nike Is Changing the Future of Women's Sportswear
Culture

A Look at How Nike Is Changing the Future of Women's Sportswear

“No two breasts are the same, not even on one individual.”
22,178 Hypes

EXCLUSIVE: Marimekko x adidas' Fourth Collaboration Celebrates Movement and Expression
Fashion

EXCLUSIVE: Marimekko x adidas' Fourth Collaboration Celebrates Movement and Expression

Featuring a sports hijab and an all-new UltraBOOST.
5,309 Hypes

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