Normcore Meets High Fashion in AMBUSH's HUES Collection

Anything but ordinary.


By //Fashion

Japanese brand AMBUSH has a knack for straying away from the ordinary, yet its Spring/Summer 2018 collection is in fact a considered fusion of ultimately ordinary pieces, remixed with an offbeat, luxury edge.

Dubbed HUES, Verbal and Yoon‘s latest collection consists of a range seemingly everyday pieces for men and women – track pants, suits, dresses, shirts, jackets, hoodies and more. But upon closer inspection, each piece is given AMBUSH’s trademark rebellious treatment. Shirts are deconstructed and put back together asymmetrically, shoulders are cut out on jackets and hoodies have been cut apart and spliced back, with the graphics giving the effect that its all being held together by tape.

As always, the accessories game is incredibly strong – luxe pendants shaped like candy and skateboards, a band-aid shaped ring and security tag and detention slip inspired pins stand out amongst the ever-growing offering.

Preview the ’80s-inspired lookbook above and shop select items now at ambushdesigns.com.

Read Full Article
AMBUSHLookbooksVerbalYoonVerbal and Yoon

You may also like

AMBUSH's New "HUES" Collection Includes Your Childhood Ring Pop
Fashion

AMBUSH's New "HUES" Collection Includes Your Childhood Ring Pop

The transition to adulthood.
798 Hypes
AMBUSH's MOLLY Sunglasses Are Available in Red, Black and White
Fashion

AMBUSH's MOLLY Sunglasses Are Available in Red, Black and White

Ready to take on festival season.
652 Hypes
AMBUSH's Must-Have Jewelry Pieces Appear in the Latest Editorial by 017
Fashion

AMBUSH's Must-Have Jewelry Pieces Appear in the Latest Editorial by 017

Luxe security tags, roses, crushed cans and more.
671 Hypes
AMBUSH Comes Alive in MACHINE-A's Latest Editorial
Fashion

AMBUSH Comes Alive in MACHINE-A's Latest Editorial

Accessories in focus.
298 Hypes

What to Read Next

An Affordable Makeup Guide to Get That Summer Glow in the Winter
Beauty 

An Affordable Makeup Guide to Get That Summer Glow in the Winter

Don’t let the cold stop your shine.
2,005 Hypes

adidas' Futurecraft 4D In "Ash Green" Is Almost Here
Footwear

adidas' Futurecraft 4D In "Ash Green" Is Almost Here

Featuring a midsole made with 20,000 struts.
598 Hypes

Martine Rose Combines High Fashion With Menswear in New Women's Collection
Fashion

Martine Rose Combines High Fashion With Menswear in New Women's Collection

Filled with everyday basics.
906 Hypes


Vans Drops New Slip-Ons – "Translucent Rubber"-Soled and All
Footwear

Vans Drops New Slip-Ons – "Translucent Rubber"-Soled and All

Available in three colorways.
1,236 Hypes

Cara Delevingne Rocks the PUMA Muse X Strap in Peachy Pink
Footwear

Cara Delevingne Rocks the PUMA Muse X Strap in Peachy Pink

In her latest “DO YOU” campaign.
3,973 Hypes

Balenciaga's Hotel Logo Slides Are Back in Neon Magenta
Footwear

Balenciaga's Hotel Logo Slides Are Back in Neon Magenta

Perfect to flex in on vacation.
757 Hypes

More ▾