Awkwafina Stars in Gap's New Logo Remix Campaign
The comedian and actress Bria Vinaite give us an exclusive scoop on the project.
Just in time for the 2018 Grammy’s, Gap has teased its all-new Logo Remix Campaign. Industry heavy hitters like SZA and Metro Boomin lead the group of creators that represent the new class of art innovation. This “now” generation includes actresses Naomi Watanabe, Bria Vinaite, and comedian Awkafina.
Each creator is styled in the brand’s new apparel that features the Gap logo in a new jumbo size. The line of sweaters and tees show the evolution of Gap’s iconic stamp through the years arriving at a new and fresh collection for the youth to enjoy.
Watch the campaign clip above and read on to get the exclusive scoop from rapper/comedian Awkwafina and The Florida Project actress Bria Vinaite.
Over the last year you’ve gone from rapping on YouTube to being casted in Ocean’s 8. Tell us what your past year has been like.
I sometimes dream that all of this is not real. All of this happened really fast. I’m honored that I was able to be apart of such a cool thing like this Gap campaign.
Speaking of Ocean’s 8 — how does it feel to be in casted in a movie where the gender roles were reversed?
It felt empowering and inspiring. Right now, I’m on Reddit and people, namely men, just don’t like the idea of women and men swapping roles. I think this movie can change their mindsets.
Gap described the campaign as being a voice for the “now” generation. How would you say that you contribute to that?
The “now” generation is all about remixing culture. Our group is so diverse and talented which defines the America that we live in. For Gap to be able to put my face, an Asian face, and other people of color and sexual orientations into an ad says a lot. It mirrors the need for progress that we really want in 2018. This is important for all people.
As an Asian American do you ever see it as your mission to bridge the Asian voice with mainstream media?
I think I do that by default. Everything that I say is from that point of view. I’m not afraid to call Hollywood out when they do things that are inappropriate. For instance, white-washing or writing in stupid Asian jokes. These things promote the idea that Asian people are one-dimensional. I’ll always make sure that we’re not forgotten and made a mockery of.
What was the most fun part of working on the Remix campaign?
It was free-flowing. We danced and got to enjoy each other company. Even though I’m not a great dancer I still had a good time.
As someone who has had a huge online presence, how do you think using your platform can influence the younger generation?
A great way to use your platform for good is to talk about important issues and to be vocal about problem solving.
Going from an Instagram “influencer” to Hollywood actress is a dream to many, how would you describe the process you went through?
It was the most surreal, amazing thing to ever happen. It still hasn’t fully registered because there have been so many things that completely changed in my life. Before we started filming, I took a few weeks of acting classes on set because I had never acted before. It was really nice to do them in the same environment we were filming in because it really helped me get comfortable and understand my character.
The Gap campaign focuses on “reshaping culture.” In what way would you say you are?
I’m definitely not the typical actor. I don’t come from a background of acting. I know its going to be harder for me because I do have a lot of tattoos and not the generic look. But I love a challenge!
If you could give one piece of advice to young girls out there, what would it be?
To always be yourself. Don’t change things
- Lily Chen