Juicy Couture Will Make Its Runway Debut at New York Fashion Week
Juicy Couture has announced that it will make its runway debut during next month’s New York Fashion Week. Following its collaboration with Vetements, the brand has been on a mission to reestablish its tracksuits as the standard wear for cozy girls. Creative director Jamie Mizrahi shares the inspiration behind the decision with Business of Fashion:
“Juicy Couture is synonymous with the tracksuit, an association that is a great source of pride for us. That said, as a global brand it’s important that consumers know we offer so much more.”
The Fall/Winter 2018 presentation will take place on February 8 and showcase the brand’s Black Label, as well as a few specialty items. Stay tuned for more information on the show and check out the brand’s updated luxe cashmere tracksuit in the mean time.