Tarte Is Releasing Two New Shape Tape Foundations in 15 Shades

To join its holy grail concealer.

By //Beauty

The day has finally come. Tarte has finally transformed its holy grail Shape Tape Concealer into a foundation formula. The liquid product will arrive in two finishes — matte and hydrating — to fit the skin concerns of women everywhere.

The hydrating option is meant to be worn during the warmer months or in the winter for those with dry skin. The formula claims to sustain a 12-hour wear that gives a luminous finish to the skin. It mimics the creamy consistency of the concealer and blends just like it as well. Collagen and hyaluronic acid are infused into the Amazonian clay to both protect and nourish the skin. The brand created an $18 USD Shape Contouring Sponge to help apply the product. It has two flat sides and a round bottom allowing for blending at all angles. The matte version is compared to an Instagram filter. The formula is meant to airbrush the skin and last all day without creasing. The new $28 USD Double Duty Beauty paddle brush is meant to help evenly disperse the product for a smooth finish.

The Shape Tape Foundation arrives in 15 shades which is surprising due to the industry’s new trend towards inclusivity following the Fenty Beauty launch. Hopefully, there are more shades to come after this initial launch. Both foundations will stock on January 15 on Tarte’s site. Ulta stores will receive a fresh batch on February 4.

Check out the shades above and let us know if you’ll be trying this new release out.

Read Full Article
Source
PopSugar
MakeupTarte CosmeticsMakeup BrushesTarte

You may also like

ALERT: Tarte's Shape Tape Concealer Is On Sale for 24 Hours
Beauty

ALERT: Tarte's Shape Tape Concealer Is On Sale for 24 Hours

Celebrating the brand’s 17th birthday.
926 Hypes
Lime Crime Is Releasing New Liquid Eyeshadows in an Adorable New Shape
Beauty

Lime Crime Is Releasing New Liquid Eyeshadows in an Adorable New Shape

Diamond Dew is available in 10 shades.
426 Hypes
Nike's Air Zoom Mariah Flyknit Racer Is Back in Two New Colorways
Footwear

Nike's Air Zoom Mariah Flyknit Racer Is Back in Two New Colorways

In a speedy “Pale Grey” and “Black.”
761 Hypes
Vetements' Demna Gvasalia Is Releasing 12 New Horoscope Raincoats
Fashion

Vetements' Demna Gvasalia Is Releasing 12 New Horoscope Raincoats

Are you a Gemini or a Leo?
13,495 Hypes

What to Read Next

You Can Only Shop The Weeknd's New 'Starboy' Merch for a Few More Hours
Fashion

You Can Only Shop The Weeknd's New 'Starboy' Merch for a Few More Hours

Go now.
1,585 Hypes

Calling All Bad Gals, You Can Now Live in Rihanna's House
Home

Calling All Bad Gals, You Can Now Live in Rihanna's House

*screaming emoji*
3,026 Hypes

Get a First Look at the YEEZY Desert Rat 500 "Blush"
Footwear

Get a First Look at the YEEZY Desert Rat 500 "Blush"

A light pink update.
1,122 Hypes


Kaia Gerber Has Just Bagged a Marc Jacobs Beauty Campaign
Beauty

Kaia Gerber Has Just Bagged a Marc Jacobs Beauty Campaign

Is there anything she can’t do?
1,123 Hypes

The Pharrell x adidas Originals Hu NMD Trail "Cream" Finally Has a Release Date
Footwear

The Pharrell x adidas Originals Hu NMD Trail "Cream" Finally Has a Release Date

Get a closer look at the first of the “Trail Holi” pack.
2,440 Hypes

Normcore Meets High Fashion in AMBUSH's HUES Collection
Fashion

Normcore Meets High Fashion in AMBUSH's HUES Collection

Anything but ordinary.
745 Hypes

More ▾