Here's Why Kylie Jenner Is Being Sued by an Indie Makeup Company
Everything we know about the legal situation.
Kylie Jenner is being sued for allegedly copying an emerging beauty company. The Fashion Law reports that Sheree Cosmetics is accusing Jenner and her eponymous beauty line of swiping its “Born To Sparkle” slogan. The slogan was allegedly originally used for the indie beauty company’s “Born To Sparkle” makeup line which featured an eyeshadow palette with 15 metallic and glittery shades.
According to the complaint which was filed on Monday in a New York federal court, Sheree Cosmetics started using the slogan last year. Kylie dropped her own “Born to Sparkle” collection which included numerous liquid glitter eyeshadows on August 6. It’s important to note here that the indie company filed a “still-pending application,” to trademark the tagline and collection on August 30, as reported by The Daily Beast.
In an official document attained by The Fashion Law, Sheree alleges by releasing a similar product, Kylie is “likely confusing consumers to believe they are buying the genuine, original BORN TO SPARKLE cosmetics from [Sheree Cosmetics].” The company claims “inherently distinctive packaging, including the imprinting of quotations in the products,” have also been copied by the young moghul’s brand. Notably, the Kylie Cosmetics range is almost completely sold out.
Take a look below at Sheree Cosmetics’ Born to Sparkle Glitter palette. Stay tuned here as more news emerges.