Fashion

WONE Is the Minimal Activewear Brand You Need on Your Radar

Luxury sportswear with a long life-cycle.

By
7,199 Hypes

WONE Is the Minimal Activewear Brand You Need on Your Radar

Luxury sportswear with a long life-cycle.

It seems like there are more activewear brands than ever before in 2018. Between a wider range of offerings from stalwart sports brands and athletic specialists, as well as the rise of independent brands, there’s so much to choose from in a market that’s very swiftly becoming oversaturated. At the same time, most of us can be pretty unknowledgeable when it comes to knowing the technical details behind clothes made for performance, meaning that it’s all too easy to choose style over substance or stick with a brand we’ve already familiar with.

WONE however is reinventing the game; created by former Nike designer, Kristin Hildebrand, the brand focuses in high-end and high-quality activewear. Choosing to focus on minimalism, transparency and function rather that trend-focused sportswear that lacks practicality, Wone works outside of the traditional fashion calendar and releases products directly to the consumer in limited runs. We caught up with the founder ahead of the release of WONE’s second collection – read on to find out more and take a look at the new range in the galleries.

Could you tell us what’s behind the name?

As a western culture, we’ve been taught to prioritize winning and achievement. Eastern cultures understand these are myopic, fleeting and shallow destinations; WONE is the philosophy beyond the winning.

You have an interesting background within the industry, having previously worked with Nike, and a wealth of technical knowledge, how did this inform your approach to producing apparel for WONE?

I’m not interested in creating more garbage in this world. The athletic industry was starving for superior products that only a team of talented industry experts could deliver, thus WONE exists now to create the best performance athletic wear in the world, without regard to cost.

You choose to keep it simple, core pieces in a monochromatic palette. What drove the decision to take a less is more kind of approach?

I always love to turn this question around and ask, why would we produce anything else other than black if black is foundationally what all fashion businesses thrive on?

In a world where we’re all obsessed with social media, you guys have a surprisingly reduced presence
online; why?

We aren’t a marketing company, thus it makes sense for us to spend those dollars in research and development, product testing, etc. We make superior product because of this focus.

You first collection was a huge success, can you tell us what’s in store for collection two?

We keep learning and growing thus will evolve in the collection in the same way. We forecast where we can but also allow for natural progression with what our core clients respond to.

And what about beyond that? What does 2019 look like for WONE?

Self-discipline is one of our core virtues. We are wholeheartedly focused on the intense arduous process of true innovation to support the creation of the best performance athletic wear in the world. As a side note, I love to reference Matthew Barney’s “Drawing Restraint” work when thinking about dedication and focus.

Read Full Article
Share this article

What to Read Next

The Longing Is the New Sustainable Towel Brand to Get on Your Radar
Fashion

The Longing Is the New Sustainable Towel Brand to Get on Your Radar

Available in pink, blue, white and yellow.
3,249 Hypes

10 Hispanic/Latinx Beauty Brands You Need To Have On Your Top Shelf
Beauty 

10 Hispanic/Latinx Beauty Brands You Need To Have On Your Top Shelf

The brands that we love who are moving and shaking the industry.
1,716 Hypes

11 Honoré x adidas Join Forces on Size-Inclusive Activewear Collection
Fashion

11 Honoré x adidas Join Forces on Size-Inclusive Activewear Collection

The two brands collaborate for the first time.
809 Hypes


Frankies Bikinis Unveils All-Pink Activewear Sets for the Summer
Fashion

Frankies Bikinis Unveils All-Pink Activewear Sets for the Summer

Pretty in pink!
76,394 Hypes


Billie's New DreamPop Razor Is All About Nostalgia
Beauty

Billie's New DreamPop Razor Is All About Nostalgia

Another release from the first brand to show body hair in an ad.
5,359 Hypes



Cardi B and Nicki Minaj Are Feuding All Over Social Media
Music

Cardi B and Nicki Minaj Are Feuding All Over Social Media

Why can’t we all just get along?
9,106 Hypes

Here's When the adidas YEEZY 500 "Salt" Is Officially Dropping
Footwear

Here's When the adidas YEEZY 500 "Salt" Is Officially Dropping

Just in time for the holiday season.
5,781 Hypes

Jorja Smith Stuns in the Nike Air Force 1 Sage Hi
Footwear

Jorja Smith Stuns in the Nike Air Force 1 Sage Hi

The perfect elevated sneaker.
19,587 Hypes


Twitter Might Be Saying Goodbye to the "Like" Button
Culture

Twitter Might Be Saying Goodbye to the "Like" Button

To create “healthy conversation.”
1,031 Hypes

3CE's New Makeup Brushes and Pouches Are Oh-So Dreamy
Beauty

3CE's New Makeup Brushes and Pouches Are Oh-So Dreamy

Beauty essentials.
7,094 Hypes

More ▾
 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.