Skater Girl Brand Serotonin Valley Needs To Be On Your Radar
The London-based brand just dropped its debut collection, “Let Your Inner Child Run Wild.”
Skating into the spotlight, Serotonin Valley, an emerging London skate brand has just launched its debut collection. But it’s not just skating that Serotonin Valley stands for, it’s a representation of everything “where street, skate and surf culture vibes from the ’70s come alive,” according to the press release.
Born from the hustle of London, the chill of California and the creative pulse of Tokyo, Serotonin Valley captures a global energy, built on embracing individuality and building a community that thrives on creativity. Its first collection, titled “Let Your Inner Child Run Wild,” features fun graphic caps, quirky phone cases, whimsical patches and cozy beanies — all dreamt up and illustrated by the brand’s founder, Wilde Amaryllis.
Wilde’s story is as compelling as the designs. Growing up navigating the challenges of dyslexia and ADD, she found a creative refuge in art and community. Serotonin Valley is her love letter to individuality and a fun reminder that quirks and creativity are meant to be celebrated — not hidden.
“Every product, every design and every color is a reminder that you’re not alone in your uniqueness; here, that’s the superpower,” says the brand’s manifesto.
“Let Your Inner Child Run Wild” is available to purchase at Serotonin Valley online. Click the gallery to get a glimpse of the collection.
For more skate news, read our interview with Ramp Stamp, the crew leading London’s quad skating scene.
