Fashion

Selena Gomez Has Designed Her First Collection for PUMA

Titled “Strong Girl,” the upcoming collab is all about female empowerment.

By
15,740 Hypes

Selena Gomez Has Designed Her First Collection for PUMA

Titled “Strong Girl,” the upcoming collab is all about female empowerment.

As one of PUMA‘s brand ambassadorsSelena Gomez has recently designed her very first collection for the sportswear giant. Drawing inspiration from the legacies of strong women throughout history, the collaborative range titled “Strong Girl” (a play on the singer-slash-actress’ initials) features a variety of classic pieces created for girls everywhere. Of course, fans can expect to see nods to Selena’s personal style weaved into the entire collection.

“Strength is something I try to own every day,” the “Back to You” artist is quoted in a press release. “I wanted to create a collection that makes women feel sexy, empowered, and strong. I love every piece that I designed and hope it inspires others to find their inner strong girl.”

Among the upcoming apparel and footwear styles is the SG Runner, a brand new sneaker designed by none other than Selena Gomez herself. Featuring a knitted upper and high rebound EVA, the lightweight silhouette is not only comfortable to wear, but its ’80s/’90s-inspired design also makes it a stylish addition to your everyday closet. There’s also the DEFY Mid x SG training shoe, which sees a boot-like shape and a textured knitted upper completed with a metal buckle, a rose-gold plated chain.

To showcase the collection, Selena Gomez and PUMA have tapped a dynamic group of ladies to front the campaign. These women include the singer’s real-life close friends Connar FranklinRaquelle StevensCourtney J. BarryCaroline Franklin and Theresa Marie Mingus. Scroll through the gallery above to see the Katie McCurdy-shot imagery for yourself.

The SG x PUMA “Strong Girl” collection will be launching on December 12 online at puma.com and in-store at select retailers worldwide.

Read Full Article

What to Read Next

Chanel's Cruise 2019 Logo Sneakers Are Candy-Colored
Footwear

Chanel's Cruise 2019 Logo Sneakers Are Candy-Colored

Please keep us CC’d.
17,646 Hypes

Opening Ceremony x Vans Link Up on a Colorful "Quilt" Pack
Footwear

Opening Ceremony x Vans Link Up on a Colorful "Quilt" Pack

Featuring minimalistic accents.
1,054 Hypes

Take a Look Inside Heron Preston's New Flagship Store
Fashion

Take a Look Inside Heron Preston's New Flagship Store

Opening sooner than you think.
1,098 Hypes


FILA's Ray Tracer Is One of Our Favorite, Affordable Dad Sneakers
Footwear

FILA's Ray Tracer Is One of Our Favorite, Affordable Dad Sneakers

Arriving in white, black and red.
9,809 Hypes


More ▾
 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.

Help Support Us

We need ads to keep the website running and to continue providing free news to our readers. We'd appreciate your support by whitelisting HYPEBAE on your ad blocker.

If you have already whitelisted us, simply refresh this page. To find out how to whitelist us, click the button below.

Back

Add Us to Whitelist

We appreciate your support in allowing HYPEBAE ads. Most ad blockers have similar whitelisting steps and settings. If you need assistance, please contact us.

Adblock Plus

  1. Click on the red ABP icon in the upper right corner of your browser.
  2. Click “Enabled on this site” to disable ad blocking for the current site. In Firefox click “disable on HYPEBAE”.
  3. Refresh the HYPEBAE page that you were viewing.

Adblock

  1. Click the AdBlock hand icon.
  2. Click “Don’t run on pages on this domain”.
  3. A new “Don’t run AdBlock on…” dialog may be displayed in the middle of the screen.
  4. Move the “Site” slider to the right. After that, click “Exclude”.
  5. Refresh the HYPEBAE page that you were viewing.

uBlock

  1. Click the uBlock icon.
  2. Click the large blue “power” button in the menu that appears to whitelist the current website.
  3. Reload the HYPEBAE page that you were viewing.

Firefox Browser

Firefox Tracking Protection may activate our whitelist notice, which can be disabled temporarily for a browsing session by clicking the shield icon in the URL bar and following the instructions.

Disconnect

  1. Click the Disconnect icon.
  2. Click “Whitelist site”.
  3. Refresh the HYPEBAE page that you were viewing.