Selena Gomez and Demi Lovato Reunite for Rare Beauty's Latest Campaign
The duo is back to highlight the brand’s Delena Bundle.
Selena Gomez and Demi Lovato are back together to star in Rare Beauty‘s new campaign, “Still Making Each Other Blush,” a nostalgic, Princess Protection Program-coded celebration of almost 25 years of friendship. The brand is releasing the Delena bundle, which features its best-selling Soft Pinch Liquid Blush.
“Selena and I have shared a lot of memories over the years since childhood, so being able to connect in this way, in a campaign that feels so nostalgic to both of us, is such a full-circle moment. Being on set together felt like we were back in our old bedrooms making YouTube videos and playing with makeup,” Lovato says in a press release. “Coming together for this campaign was a beautiful reminder of that history and a chance to celebrate who we are today,” Gomez adds.
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Gomez wears “Hope,” a nude mauve, in the campaign, while Lovato wears “Virtue,” a beige peach, each highlighting the cult-favorite blush’s blendable, high-impact color. Lovato says she has loved the formula since Rare Beauty launched, and the limited-edition drop bundles it with the Soft Pinch Blush Brush for a complete set.
The Delena Soft Pinch Liquid Blush Bundle retails for $50 USD is available for purchase on Rare Beauty’s website.
In other news, Dove Cameron released a skincare line with Curology.
