This Streetwear-Inspired Beauty Editorial Takes Logo-Mania to the Next Level

Featuring adidas, Nike, Off-White™ and more.

Beauty
2,216 Hypes

It’s official, the logo trend is at its peak. Clothes, accessories and sneakers everywhere are emblazoned with oversized emblems but if there’s one thing thats generally remained safe from them, it’s your makeup routine. Not for much longer though, as this “Logo Craze” beauty editorial has us inspired to get creative with our cosmetics looks.

Inspired by brands like adidas, Patta, Supreme and BAPE, this unique editorial produced by Sanne Poeze and Wayta Patmo, portrays the trend that’s sweeping the fashion industry in an innovative way. Nike‘s iconic Swoosh logo is reinterpreted as freckles and Off-White™‘s trademark descriptions are reimagined as labels dictating parts of the face.

Browse through the full editorial above and find out more about the concept on girlonkicks.com. To learn more about the girl behind the blog, check out our interview with Sanne Poeze.

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Photographer
Wayta Patmo
Art Direction
Sanne Poeze/Girl on Kicks
Make-Up
Emmy Klomp
Model
Kimberly van den Berg/Ulla Models
More

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