It’s official, the logo trend is at its peak. Clothes, accessories and sneakers everywhere are emblazoned with oversized emblems but if there’s one thing thats generally remained safe from them, it’s your makeup routine. Not for much longer though, as this “Logo Craze” beauty editorial has us inspired to get creative with our cosmetics looks.
Inspired by brands like adidas, Patta, Supreme and BAPE, this unique editorial produced by Sanne Poeze and Wayta Patmo, portrays the trend that’s sweeping the fashion industry in an innovative way. Nike‘s iconic Swoosh logo is reinterpreted as freckles and Off-White™‘s trademark descriptions are reimagined as labels dictating parts of the face.
- Wayta Patmo
- Art Direction
- Sanne Poeze/Girl on Kicks
- Emmy Klomp
- Kimberly van den Berg/Ulla Models