As the campaign puts it, it’s “all for the joy of the ride.”
Marking the brand’s second dedicated womenswear offering.
Bringing it back old school.
Celebrating the Dutch artist’s new EP.
Women’s exclusive AJ1s, Aime Leon Dore x New Balance, plus a floral AJ12.
Also releasing a capsule collection to accompany the footwear.
Unveiling a new iteration of the 990v3.
The next phase of “The Next Wave.”
Alongside announcing a two-day mentorship exchange program.
Featuring a neutral gray/white palette.
Featuring cozy basics and inclusive sizes.
Adding to the “Rush Maroon” and “Noise Aqua” colorways.