Nike's Air Max 1 "Just Do It" Is Slogan Mania

Celebrating the famous campaign.

Footwear
2,268 Hypes

Nike is offering a first look at its new Air Max 1 sneaker dubbed “Just Do It,” which has been specially designed in celebration of the sportswear giant’s 30th anniversary of its famous campaign of the same name.

The timeless silhouette features a leather upper that mostly consists of a white shade, with hints of orange tones that can be seen on the laces, tongue, eyelets and Air Bubble Unit. The sneaker is also decorated by various Nike branding accents in black including a small Swoosh, as well as the brand’s famous slogan. The entire shoe rests atop a crisp white midsole, which contains the signature Air Max unit that completes this slick look. The “Just Do It” pack will also be released in an “Orange” design.

The Nike Air Max 1 “Just Do It” will release at select Nike retailers on June 28, where it will retail for $110 USD. For more on Nike’s vibrant kicks, check out the Nike Air Max 97 in a rainbow makeover.

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