Cult beauty brand Glossier previously announced that it would be opening a permanent store in Los Angeles, and now that we’re nearing the opening, we’re getting a first look at the retail space. The label founded by Emily Weiss has previously only been available at its NYC flagship and online in the US and Canada, as well as at a few pop-up stores in places like San Francisco and London throughout the past year.
The new LA outpost plays on Glossier’s signature minimalist packaging and photogenic aesthetic, and features a “Glossier Canyon” inspired by the California landscapes. The backdrop is perfect for selfies and content creation, falling right in line with the label’s millennial appeal. The West Hollywood store will feature all Glossier products for visitors to test and shop, as well as chat with the brand’s offline editors.
Take a look at the new store in the gallery above, and don’t miss Glossier’s new Lash Slick mascara here.
Glossier Los Angeles
8407 Melrose Place
West Hollywood, Los Angeles