For typography lovers, it doesn’t get any better than Nike‘s “Just Do It” campaign which debuted back in 1988. The clean type font isn’t just iconic, it set Nike on a clear trajectory to become the iconic brand it is currently.
In celebration of the 30th anniversary of the historic campaign, the global company is set to launch a newly designed “Just Do It” Air Max 95 model. The beloved silhouette features all of its usual specs, and is updated with an all-over print of the aforementioned vintage phrase in black. Additionally, the all-white sneakers feature a visible Air Max Unit, a white midsole and tonal lacing.
There’s currently no official drop date for the Nike Air Max 95 “Just Do It,” but it is expected to launch later this year. Stay tuned here as details emerge. Look to the Air Max 95 Premium in “Igloo” if you’re ready to pull the trigger on a similar pair of sneakers.