Fashion

Meet IRMA, the Size-Inclusive Lingerie Brand From Moscow

Inspired by Playboy 1980s visuals.

By
2,149 Hypes

Meet IRMA, the Size-Inclusive Lingerie Brand From Moscow

Inspired by Playboy 1980s visuals.

Straight out of Moscow, Russia, new lingerie brand IRMA is creating cozy and sexy lingerie for everyday life. Not only do the styles come in simple, yet flattering cuts that are inspired by old Playboy visuals from the 1980s – the pieces also come in sixes XS-XL and cater to all body types and sizes. The brand’s lookbook also features “real” girls, rocking the lingerie with confidence.

For its first drop, IRMA has also tapped a stripper from a Moscow club to showcase the lingerie in a pole dancing routine, proving that simple is sexy in all ways. Peep the lookbook in the gallery above and watch the mesmerizing video down below.

Read Full Article

What to Read Next


Buffalo London's Low-Top Sneakers Just Restocked
Footwear

Buffalo London's Low-Top Sneakers Just Restocked

Black or white?
5,167 Hypes

This Is Where to Cop Matthew Williams' Nike Collaboration
Fashion

This Is Where to Cop Matthew Williams' Nike Collaboration

An official look at the pieces.
3,950 Hypes


Mary Rich Just Dropped All the Must-Have Summer Bags
Fashion

Mary Rich Just Dropped All the Must-Have Summer Bags

iPhone slings, belt bags and more.
1,831 Hypes


More ▾
 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.