Straight out of Moscow, Russia, new lingerie brand IRMA is creating cozy and sexy lingerie for everyday life. Not only do the styles come in simple, yet flattering cuts that are inspired by old Playboy visuals from the 1980s – the pieces also come in sixes XS-XL and cater to all body types and sizes. The brand’s lookbook also features “real” girls, rocking the lingerie with confidence.
For its first drop, IRMA has also tapped a stripper from a Moscow club to showcase the lingerie in a pole dancing routine, proving that simple is sexy in all ways. Peep the lookbook in the gallery above and watch the mesmerizing video down below.