Sign up for a Hype account, a new unified account accessing unique features and benefits across all Hypebeast websites.

Some languages may be automatically translated. Accuracy may vary.

Get the HYPE App

Stay ahead of the curve and never miss out on what's fresh, exciting, and essential.

Learn More
QR Code

Scan the QR code above to download the HYPE app now, or check it out in the app stores.

App StoreGoogle Play
Galaxy Store

Trending

  • Campaigns
  • Collaborations
  • Pilgrim Jewelry
  • Spring/Summer 2026
  • Lingerie
  • Sportswear
  • Fleur du Mal
  • Hair
HypebeastHypebaeHypemapsHBX

Underwear

Savage X Fenty Says "I Do"
Fashion

Savage X Fenty Says "I Do"

With a new bridal collection redefining wedding lingerie.
By /
10.9K   0 Comments
Save
Victoria's Secret Taps WNBA All-Star Angel Reese for Its Latest Campaign
Fashion

Victoria's Secret Taps WNBA All-Star Angel Reese for Its Latest Campaign

Featuring underwear, swimwear and a fresh new fragrance.
By /
6.0K   0 Comments
Save
Fruity Booty Goes Bridal With Hai
Fashion

Fruity Booty Goes Bridal With Hai

Dropping silky pieces for your special day and beyond.
By /
18.5K   0 Comments
Save
SYRN Is Dropping Lingerie for Festival Season
Fashion

SYRN Is Dropping Lingerie for Festival Season

With a collection titled “My First Rodeo.”
By /
13.3K   0 Comments
Save
"It's Not Just a Product, It's a Way of Being," Cou Cou's Founder Talks Purpose and Femininity
Fashion

"It's Not Just a Product, It's a Way of Being," Cou Cou's Founder Talks Purpose and Femininity

Releasing the latest campaign starring Kiko Mizuhara in celebration of Earth Day.
By /
2.4K   0 Comments
Save
Miaou Linked up With Etam To Drop the Hottest Lingerie
Fashion

Miaou Linked up With Etam To Drop the Hottest Lingerie

Parisienne cool meets American-girl energy.
By /
3.1K   0 Comments
Save
Tummy Ache and THE CHEEK Just Dropped Underwear for the Fragile Girls
Fashion

Tummy Ache and THE CHEEK Just Dropped Underwear for the Fragile Girls

For those days when you need to be handled with extra care.
By /
8.3K   0 Comments
Save
Dakota Johnson Just Made Her Calvin Klein Debut
Fashion

Dakota Johnson Just Made Her Calvin Klein Debut

Sharing, “a woman just BEING is the sexiest thing.”
By /
8.2K   0 Comments
Save
Kylie Jenner Stars in the New SKIMS "Everyday Cotton" Campaign
Fashion

Kylie Jenner Stars in the New SKIMS "Everyday Cotton" Campaign

Debuting 10 new styles in premium cotton.
By /
10.4K   1 Comments
Save
Your Everyday Bra Just Got a Supermodel-Approved Upgrade
Fashion

Your Everyday Bra Just Got a Supermodel-Approved Upgrade

Victoria’s Secret’s latest campaign stars Anok Yai, Adriana Lima, Paloma Elsesser and more.
By /
3.4K   0 Comments
Save
This Valentine's Day Campaign Flips the Script
Fashion

This Valentine's Day Campaign Flips the Script

TTSWTRS is all about staying in and staying cozy this romantic season.
By /
20.5K   1 Comments
Save
Meet the Ukrainian Brand Putting Art on Underwear
Fashion

Meet the Ukrainian Brand Putting Art on Underwear

LONDI collaborated with artist Iryna Maksymova for Valentine’s Day.
By /
4.6K   1 Comments
Save
Load More