Fashion

An Exclusive First Look at Les Girls Les Boys' New Campaign Redefining Beauty Standards

Lensed by Virgil Abloh collaborator, Fabien Montique.

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1,311 Hypes

An Exclusive First Look at Les Girls Les Boys' New Campaign Redefining Beauty Standards

Lensed by Virgil Abloh collaborator, Fabien Montique.

Since it first launched last year, lingerie label Les Girls Les Boys has been redefining norms at every turn. From its gender-fluid styles, to its string of empowering campaigns, founder Serena Rees (who helped co-found Agent Provocateur in 1994) has become a leading proponent for the important conversation surrounding contemporary beauty standards.

For the brand’s latest collection, Les Girls Les Boys has launched a polaroid series lensed by Fabien Montique – a longstanding collaborator of Virgil Abloh, Pusha T and Luka Sabbat. In the new series dubbed “Style Ups,” the label showcases its fresh styles modelled on friends and ambassadors of Les Girls Les Boys. Among the “models” is Cora Corre, who also happens to be Serena Rees’ daughter. Wearing the apparel and lingerie alike in both unconventional and unique ways, typical definitions of beauty are turned on their heads.

You can view the first Les Girls Les Boys “Style Ups” campaign in the gallery above. Head to the brand’s site to pick up your favorite selects.

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