Fashion

Nike Accused of Promoting "Gang Culture" With Matthew Williams-Designed Balaclava

It’s been removed from stores.

8,944 Hypes

Nike Accused of Promoting "Gang Culture" With Matthew Williams-Designed Balaclava

It’s been removed from stores.

Nike’s collaboration with ALYX designer Matthew Williams was generally well received – the collection merged Nike‘s sportswear sensibilities with Williams’ forward-thinking and functional approach. Recently, however, the partnership has been the subject of social media backlash. This has resulted in Nike being accused of profiting from London’s “gang culture,” due to the sale of the Matthew Williams-designed Beryllium balaclava.

Gang-related violence has long been a prevalent issue in London, and people have taken to Twitter to voice their concerns over the alleged promotion of gang culture. This was fuelled further with Nike’s decision to use a black model to showcase the piece on its website, leading some people to state that Nike was pushing the racial stereotypes associated with gangs and violence in the city. Other users criticised the product itself, indicating that it made “gang culture” look more appealing to youth. Addressing the controversy with The Independent, a Nike representative stated:

“These products were part of a wider Nike Training collection, styled on different models and available in multiple markets around the world. We are in no way condoning or encouraging the serious issue of criminal and gang culture.”

The balaclavas, which retail at $80 USD, initially sold out at most retailers, and have subsequently been removed from retailer’s websites. Take a look at some of the Twitter comments below and in related news, did you hear that Nike is being sued for gender discrimination?

Read Full Article
Text By
Share this article

What to Read Next

Dove Links With Nike and Venus Williams to Champion Body Confidence in Girls
Beauty

Dove Links With Nike and Venus Williams to Champion Body Confidence in Girls

The online program is designed to encourage body self-esteem within young athletes.
1,056 Hypes

Pharrell Williams' Humanrace Unlocks the Key to "Vampire Skin" With 7D Gel Facial Set
Beauty

Pharrell Williams' Humanrace Unlocks the Key to "Vampire Skin" With 7D Gel Facial Set

Packaged in just two steps.
1,287 Hypes

Design Duo MINDBLOWN Displays Counter-Cultural Identity With Runway Debut
Fashion Events

Design Duo MINDBLOWN Displays Counter-Cultural Identity With Runway Debut

Millicent Grace Dunstan and Ben Lucas Jones of MINDBLOWN discuss the details behind their first-ever runway collection.
1,579 Hypes


Nike Readies Valentine's Day Offering With "City of Love" Pack
Footwear

Nike Readies Valentine's Day Offering With "City of Love" Pack

The season of love is upon us.
4,574 Hypes


Patrick Starrr Is Teaming up With MAC for Another Cosmetics Collaboration
Beauty

Patrick Starrr Is Teaming up With MAC for Another Cosmetics Collaboration

Get ready for “Destination Diva.”
6,317 Hypes

Hailey Baldwin Gets Cozy on the Cover of 'Vogue' Mexico

Hailey Baldwin Gets Cozy on the Cover of 'Vogue' Mexico

Another September issue.
5,720 Hypes

Hyein Seo Goes Tactical for FW18
Fashion

Hyein Seo Goes Tactical for FW18

Must-have looks.
6,306 Hypes


Ariana Grande Just Dropped Exclusive NICOPANDA 'Sweetener' Merch
Fashion

Ariana Grande Just Dropped Exclusive NICOPANDA 'Sweetener' Merch

Hurry up if you want to cop.
55,915 Hypes

Here's How to Create the Ultimate Gucci-Inspired Glam
Beauty 

Here's How to Create the Ultimate Gucci-Inspired Glam

Makeup artist Kaneshia Shana shows us how it’s done.
5,023 Hypes

Nike's Air Max 180 Gets a "Fire and Ice" Makeover
Footwear

Nike's Air Max 180 Gets a "Fire and Ice" Makeover

Are you hot or cold?
5,082 Hypes

Louis Vuitton's Latest Collection Is All About Patches
Fashion

Louis Vuitton's Latest Collection Is All About Patches

Add some personality to the label’s iconic classics.
10,790 Hypes


More ▾
 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.