Take a Closer Look at the Matthew Williams x Nike Collaboration in This Surveillance Cam Editorial

Will you be copping pieces from the upcoming drop?

By //Fashion

First revealed back in May, the forthcoming Nike collaboration with Matthew Williams of 1017 ALYX 9SM is a covetable release – to say the least – amongst both streetwear and sportswear lovers alike. Filled with an abundance of stylish utility elements, the new training collection is like nothing we’ve ever seen before. Described by MMW himself, “You need functionality in multiple areas in a training collection because we know it won’t only be used in the gym. For example, you need pockets, and you need elements that are detachable and adaptable.”

Offering their own interpretation of the collection, photographer Jayson Palacio and videographer Lucas Chemotti have created a unique editorial that utilizes the voyeuristic quality of surveillance cameras to inform their stylistic vision. Playing off Williams’ conceptual interpretation of humans and computer design coming together, the editorial’s aesthetic is a perfect complement to the designer’s technology-inspired influence. Having already seen the campaign, we now get a closer look at the structural pieces from the collection, including T-shirts, anoraks, pants and more. Of course, Williams’ hallmark rollercoaster buckle is used as a functional detail in various pieces.

Take a look at the editorial images in the gallery above, as well as the editorial video below. The MMW x Nike collection is slated to drop on July 12 at select locations such as Blends. To see more from 1017 ALYX 9SM, don’t miss our roundup of the best designer mini backpacks on sale now.

Read Full Article
NikeAlyxNikeLabMatthew Williams1017 ALYX 9SM

You may also like

Take a Closer Look at Y/Project & UGG's Collaboration in This FW18 Campaign
Footwear

Take a Closer Look at Y/Project & UGG's Collaboration in This FW18 Campaign

Featuring an above-the-knee stiletto heeled boot.
612 Hypes
This Is Where to Cop Matthew Williams' Nike Collaboration
Fashion

This Is Where to Cop Matthew Williams' Nike Collaboration

An official look at the pieces.
1,695 Hypes
Get a Closer Look at Nike's EXP-X14 in Our Exclusive Video
Footwear

Get a Closer Look at Nike's EXP-X14 in Our Exclusive Video

We take the new silhouette out for a spin.
2,882 Hypes
Take a Closer Look at Nike's Chunky M2K Tekno Sneaker In "Phantom" And "Black Volt"
Footwear

Take a Closer Look at Nike's Chunky M2K Tekno Sneaker In "Phantom" And "Black Volt"

The reimagined dad sneaker is dropping soon.
2,368 Hypes
Take a Closer Look at Nike's React Element 87 "Dark Grey"
Footwear

Take a Closer Look at Nike's React Element 87 "Dark Grey"

A futuristic runner.
673 Hypes

What to Read Next

The Nike Air VaporMax Flyknit 2.0 "Atmosphere Grey/Crimson Pulse" Gets a Hit of Fluro Details
Footwear

The Nike Air VaporMax Flyknit 2.0 "Atmosphere Grey/Crimson Pulse" Gets a Hit of Fluro Details

This one’s a head-turner.
446 Hypes

New Balance's Chunky Dad Sneaker Gets Covered in Pink Suede
Footwear

New Balance's Chunky Dad Sneaker Gets Covered in Pink Suede

COP.
642 Hypes

Take a Dip in FILA's Super Cute Logo Swimsuits
Fashion

Take a Dip in FILA's Super Cute Logo Swimsuits

Peep the sporty one-piece.
708 Hypes


Nicki Minaj & Ariana Grande Hit the Beach in New "Bed" Video
Entertainment

Nicki Minaj & Ariana Grande Hit the Beach in New "Bed" Video

Nicki transforms into a mermaid.
3,508 Hypes

The BAE Bulletin: Here's When & Where to Cop This Week's Best Drops
Fashion 

The BAE Bulletin: Here's When & Where to Cop This Week's Best Drops

Gosha Rubchinskiy x Burberry, Nike x Matthew Williams and more.
2,808 Hypes

Have You Seen Gucci's New Mini Camera Bags?
Fashion

Have You Seen Gucci's New Mini Camera Bags?

A summer accessory you can’t help but love.
3,992 Hypes

More ▾