Footwear

Nike's HyperAdapt Is Set to Drop in Larger Quantities at "Accessible Prices"

Matt Barnes spoke to investors about the sneaker’s forthcoming release.

By
1,442 Hypes

Nike's HyperAdapt Is Set to Drop in Larger Quantities at "Accessible Prices"

Matt Barnes spoke to investors about the sneaker’s forthcoming release.

Earlier this week on a call with Nike investors, Mark Parker released information pertaining to the sportswear company’s HyperAdapt silhouette. The current CEO reported that the model which currently prices out at $720 USD is set to release “at more accessible price points and in greater quantities” globally.

Parker also shared that Nike “will bring digitally powered adjustable footwear to professional sports.” Additionally, he noted that athletes had been trying out the technology over the summer. According to Quartzy, the HyperAdapt 1.0 which released in 2016 featured digital-sensors that detected tension and the volume of the foot, which led to the sneaker automatically tightening around the foot. This makes for a secure, locked-in fit since the trainers were originally created with athletes in mind. The construction of the shoe automatically tightens and loosens to accommodate the athlete’s foot.

Back in 2016, renowned sneaker designer Tinker Hatfield released the following statement about the HyperAdapt 1.0:

“It is amazing to consider a shoe that senses what the body needs in real-time. That eliminates a multitude of distractions, including mental attrition, and thus truly benefits performance.”

There’s currently no word yet on pricing. Stay tuned here as details emerge on the forthcoming Nike HyperAdapt 2.0.

Read Full Article

What to Read Next

50 Million Facebook Accounts Were Hacked on Tuesday
Culture

50 Million Facebook Accounts Were Hacked on Tuesday

“Our investigation is still in its early stages.”
1,324 Hypes

A Detailed Look at Rick Owens' Latest Birkenstock Collaboration
Footwear

A Detailed Look at Rick Owens' Latest Birkenstock Collaboration

Debuted at Paris Fashion Week.
5,057 Hypes



Hedi Slimane Officially Takes the Reign at Celine With His Debut SS19 Collection
Fashion

Hedi Slimane Officially Takes the Reign at Celine With His Debut SS19 Collection

The creative director stayed true to his design ethos.
2,934 Hypes

Get All Your Fall Weather Inspiration From This Helmut Lang FW18 Editorial
Fashion

Get All Your Fall Weather Inspiration From This Helmut Lang FW18 Editorial

Filled with outerwear picks and chic leather separates.
1,268 Hypes

More ▾
 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.

Help Support Us

We need ads to keep the website running and to continue providing free news to our readers. We'd appreciate your support by whitelisting HYPEBAE on your ad blocker.

If you have already whitelisted us, simply refresh this page. To find out how to whitelist us, click the button below.

Back

Add Us to Whitelist

We appreciate your support in allowing HYPEBAE ads. Most ad blockers have similar whitelisting steps and settings. If you need assistance, please contact us.

Adblock Plus

  1. Click on the red ABP icon in the upper right corner of your browser.
  2. Click “Enabled on this site” to disable ad blocking for the current site. In Firefox click “disable on HYPEBAE”.
  3. Refresh the HYPEBAE page that you were viewing.

Adblock

  1. Click the AdBlock hand icon.
  2. Click “Don’t run on pages on this domain”.
  3. A new “Don’t run AdBlock on…” dialog may be displayed in the middle of the screen.
  4. Move the “Site” slider to the right. After that, click “Exclude”.
  5. Refresh the HYPEBAE page that you were viewing.

uBlock

  1. Click the uBlock icon.
  2. Click the large blue “power” button in the menu that appears to whitelist the current website.
  3. Reload the HYPEBAE page that you were viewing.

Firefox Browser

Firefox Tracking Protection may activate our whitelist notice, which can be disabled temporarily for a browsing session by clicking the shield icon in the URL bar and following the instructions.

Disconnect

  1. Click the Disconnect icon.
  2. Click “Whitelist site”.
  3. Refresh the HYPEBAE page that you were viewing.