Kanye West & Malik Yusef Produced Music for Gentle Monster's Latest Campaign

Take a look at the latest “13 MUSIC” project.

Fashion
4,785 Hypes

Gentle Monster previously revealed it’s brand-new “Collection 13,” and now the South Korean label has released the campaign for the eyewear collection. Arriving in the form of a video titled “MUSIC 13,” the campaign showcases the selection of sunglasses and frames to music produced and written by Kanye West and Malik Yusef.

The “13 MUSIC” project also features performances contributed by artists like Pharrell Williams and Vic Mensa, showcasing the label’s unique and contemporary aesthetic through visuals, music and fashion.

Take a look at the campaign in the video above, and don’t miss the lookbook for “Collection 13” here.

Read Full Article
More

What to Read Next

Come Backstage at Ryan LO's Magical Show at London Fashion Week
Fashion  

Come Backstage at Ryan LO's Magical Show at London Fashion Week

Showcasing his Fall/Winter 2019 collection.
472 Hypes

Here's How to Get Streetsnapped in Five Simple Steps
Fashion  

Here's How to Get Streetsnapped in Five Simple Steps

Get that money shot.
7,991 Hypes

I Found the Solution to My Monthly Breakouts: It's This $60 USD Refining Toner
Beauty  

I Found the Solution to My Monthly Breakouts: It's This $60 USD Refining Toner

I’ve been getting compliments on my skin ever since I started using it.
1,522 Hypes

Here's Every Single Piece in Ariana Grande's 'thank, u next' Merch Drop
Entertainment

Here's Every Single Piece in Ariana Grande's 'thank, u next' Merch Drop

Featuring crewnecks, pillows and more.
33,558 Hypes

Ericka Coulter Breaks Down How She Created TheBasement, Her Artist Development Agency
Entertainment  

Ericka Coulter Breaks Down How She Created TheBasement, Her Artist Development Agency

She also expands on her VP, A&R position of Epic Records.
2,763 Hypes

The Top Hair & Makeup Looks From New York Fashion Week FW19
Beauty  

The Top Hair & Makeup Looks From New York Fashion Week FW19

We spotted the best beauty trends backstage.
1,501 Hypes

More ▾