Hunter Schafer Debuts Gentle Monster's Fall 2025 Collection
Through a new short film directed by Nadia Lee Cohen.
Gentle Monster just teased its new 2025 Fall collection with a new film directed by Nadia Lee Cohen and starring Hunter Schafer. Titled THE HUNT, the new one-minute film debuts the brand’s latest collection, favoring minimalist silhouettes and elevated frames.
Showcasing Schafer in an “uncanny suburban town,” the film takes us on a journey between reality and nightmare, taking inspiration from classic horror films.
Offering a more subtle take than previous releases like Gentle Jelly or Jentle Salon, the new release is decidedly sophisticated, characterized by slimmer frames and understated details, all joined under the umbrella of refinement and precision. Landing in classic and metallic colorways, the Fall 2025 collection is exactly as its name suggests.
View this post on Instagram
Alongside the film, described by the brand as a “one-minute fever dream,” the launch will be accompanied by an interactive game that brings the sleek vision to life through an immersive experience.
Take a look at the teaser above and head to the Gentle Monster website on November 7 to purchase the new styles.
In other campaign news, GUESS U.S.A. just dropped its FW25 collection.
