Nike's "Dream Crazier" Oscars Spot Honors Serena Williams, Chloe Kim and More Women in Sports

The powerful campaign has become instantly viral – watch it here.

Entertainment
1,323 Hypes

Tonight during the 91st annual Academy Awards, Nike will be unveiling a new “Just Do It” campaign titled “Dream Crazier.” The sportswear giant has previously shared with HYPEBAE a first look at the female-empowering ads, which stars some of the greatest women in sports including gymast Simone Biles, fencer Ibtihaj Muhammad, former WNBA player Lisa Leslie, snowboarder Chloe Kim and many more.

Ahead of the star-studded event, Nike has released the moving Oscars spot narrated by none other than tennis superstar Serena Williams:

“If we show emotion, we’re called ‘dramatic.’ If we want to play against men, we’re ‘nuts.’ And if we dream of equal opportunity? ‘Delusional.’ When we stand for something, we’re ‘unhinged.’ When we’re too good, there’s ‘something wrong with us.’ And if we get angry, we’re ‘hysterical,’ ‘irrational,’ or ‘just being crazy.’

But a woman running a marathon was crazy. A woman boxing was crazy. A woman dunking, crazy. Coaching an NBA team, crazy. A woman competing in a hijab; changing her sport; landing a double-cork 1080; or winning 23 grand slams, having a baby, and then coming back for more? Crazy, crazy, crazy, crazy and crazy.

So if they want to call you crazy? Fine. Show them what crazy can do.”

Preview the powerful campaign film above before it debuts on TV tonight. Below, see how social media reacts to the instantly-viral video.

 

View this post on Instagram

 

I’m just going to leave this right here. Thank you @nike for keeping it real.

A post shared by Ruba Abu-Nimah (@ruba) on

Read Full Article

What to Read Next

Roberto Cavalli's FW19 Runway Show Is a Masterful Play on Color
Fashion 

Roberto Cavalli's FW19 Runway Show Is a Masterful Play on Color

The Italian brand presents a vibrant collection that beats the winter blues.
1,131 Hypes

Have You Seen Nike's New Air Force 1 in "Floral Rose"?
Footwear

Have You Seen Nike's New Air Force 1 in "Floral Rose"?

This pair will be available next week.
61,657 Hypes




Peep the Release Date for adidas' YEEZY BOOST 700 "Inertia"
Footwear

Peep the Release Date for adidas' YEEZY BOOST 700 "Inertia"

One of our favorite colorways yet.
12,313 Hypes

More ▾