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Serena Williams
From Doechii and Zendaya to Rihanna and Charli XCX.
“I think I proved 23 times over (not counting 4 gold medals) that I simply don’t have time for petty.”
Introducing the Hypebae Beauty Award-winning foundations, lippies and powders.
The all-female team reflects on the power of sisterhood, finding joy in sport and the empowerment that tennis brings.
With a campaign starring Serena Williams, Central Cee and Lila Moss — directed by Simon Porte Jacquemus.
From Anna Wintour’s hard launch to Rihanna and A$AP’s eccentric style.
Formulated and tested with deeper skin tones as the starting point.
In its PFW showcase infused with glistening grapes, nuts and escargot.
Following Dunk Low Disrupt 2 and Air Max 1 collaborations.
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