Nike Teases New Just Do It Campaign, "Dream Crazier," Starring Simone Biles & Chloe Kim
Set to debut during the Oscars.
Last year Nike celebrated the 30th anniversary for the “Just Do It” campaign with the launch of a Colin Kaepernick short film. Now, the sportswear titan has unveiled the newly minted women-centric “Dream Crazier” campaign.
This set of imagery sheds light on female athletes who have dismantled barriers during their career. These athletes have also inspired generations of athletes to chase their limitless dreams. The newly released “Dream Crazier” images feature monumental moments of a few of the world’s greatest athletes including Simone Biles, Ibtihaj Muhammad, Chloe Kim and members of the U.S. Women’s National Soccer Team.
An accompanying short film will debut during the 91st annual Academy Awards on Sunday, February 24 at 8 p.m. EST. Similar to the Kaepernick video, Serena Williams’ voice will be heard throughout the clip.
Take a look at the campaign shots in the gallery above.
While you’re here, check out Serena Williams’ latest Allure magazine cover and feature interview.