Footwear

Converse Celebrates Female Creatives in London in New "Spark Progress" Campaign

Get an exclusive look at the video featuring Raye, Paria Farzaneh, Feng Chen Wang and more.

By
2,338 Hypes

Converse Celebrates Female Creatives in London in New "Spark Progress" Campaign

Get an exclusive look at the video featuring Raye, Paria Farzaneh, Feng Chen Wang and more.

Converse has long been a brand that’s a champion of emerging and established talent across the creative industries; a recent example is its partnership with London-based designers Paria Farzaneh and Feng Chen Wang. Now, to further cement its drive to support creative communities, the heritage footwear brand has unveiled a new campaign with a specific focus on women in London. Titled “Spark Progress,” the campaign features Paria and Feng alongside rising UK artists Raye, Lava La Rue and Ama Lou and shares an intimate and inspiring look into their lives and careers.

Shot across the city, from West London bedrooms to East London studios and Peckham rooftops, the video stays true to Converse’s commitment to authenticity, offering a raw insight into the advantages and pitfalls of being a young creative in the city. This is more than just a simple campaign video however, its an initiative with a statement of real intent to foster, support and inspire artistic endeavours in London and beyond.

Embarking on a non-traditional career path is challenging at the best of times, and like most industries, it can be even more difficult to navigate as a woman. “I’ve had a lot of things that have meant I’ve had to work 5 times harder, ” skater, rapper and designer Lava La Rue shares. “But I constantly make sure that it isn’t something that defines or hinders my progress but rather something that is part of my identity and I’m going to ride with it and make it something that’s going to give me a one.”

It can be harder still, when people try to box female talent into one cookie-cutter mold. “It’s frustrating when they’re all ushering us to be the same sound the same look the same,” musician Raye muses. “I love supporting women, supporting girls, and supporting just other women to embrace who they are and to work hard.” Additionally, Converse has debuted a London-focused page on its official website to share stories of its collaborations with London’s youth as well as continuing to support creative projects throughout the next year.

Take an exclusive look at the “Spark Progress” video above and in related news, check out the new Converse Incubate x Undercover Chuck 70s.

Read Full Article

What to Read Next

This Is Not a Drill, Pat McGrath Is Coming to the UK
Beauty

This Is Not a Drill, Pat McGrath Is Coming to the UK

“A Technicolour Odyssey” arrives at Selfridges.
1,531 Hypes

Cat Footwear's INTRUDER Sneaker Is a Chunky Statement
Footwear

Cat Footwear's INTRUDER Sneaker Is a Chunky Statement

Inspired by the archives.
4,012 Hypes


What Is Hyaluronic Acid and How Does It Benefit the Skin?
Beauty 

What Is Hyaluronic Acid and How Does It Benefit the Skin?

We learn from the skincare experts.
4,569 Hypes

Apple's AirPods May "Pose Cancer Risk" According to Scientists
Tech

Apple's AirPods May "Pose Cancer Risk" According to Scientists

The tech status symbol could be making you sick.
59,233 Hypes

Lady Gaga Tweets That She's 'Pregnant' with Her New Album
Music

Lady Gaga Tweets That She's 'Pregnant' with Her New Album

The entertainer doesn’t hold anything back.
913 Hypes

More ▾
 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.

Help Support Us

We need ads to keep the website running and to continue providing free news to our readers. We'd appreciate your support by whitelisting HYPEBAE on your ad blocker.

If you have already whitelisted us, simply refresh this page. To find out how to whitelist us, click the button below.

Back

Add Us to Whitelist

We appreciate your support in allowing HYPEBAE ads. Most ad blockers have similar whitelisting steps and settings. If you need assistance, please contact us.

Adblock Plus

  1. Click on the red ABP icon in the upper right corner of your browser.
  2. Click “Enabled on this site” to disable ad blocking for the current site. In Firefox click “disable on HYPEBAE”.
  3. Refresh the HYPEBAE page that you were viewing.

Adblock

  1. Click the AdBlock hand icon.
  2. Click “Don’t run on pages on this domain”.
  3. A new “Don’t run AdBlock on…” dialog may be displayed in the middle of the screen.
  4. Move the “Site” slider to the right. After that, click “Exclude”.
  5. Refresh the HYPEBAE page that you were viewing.

uBlock

  1. Click the uBlock icon.
  2. Click the large blue “power” button in the menu that appears to whitelist the current website.
  3. Reload the HYPEBAE page that you were viewing.

Firefox Browser

Firefox Tracking Protection may activate our whitelist notice, which can be disabled temporarily for a browsing session by clicking the shield icon in the URL bar and following the instructions.

Disconnect

  1. Click the Disconnect icon.
  2. Click “Whitelist site”.
  3. Refresh the HYPEBAE page that you were viewing.