Fashion 

Here Are 6 Japanese Streetwear Brands You Need to Know

Inspiration for Tokyo Fashion Week.

By
10,162 Hypes

When it comes to streetwear and elevated style, Japan has always been at the forefront of fashion. Whether it is with experimental labels like Rei Kawakubo‘s iconic COMME des GARÇONS, or Nigo‘s streetwear favorite BAPE – a handful of the biggest labels have had their origin in Japan, and the country has long been known for its unique aesthetic and eye for style.

Just in time for Tokyo Fashion Week, we’ve taken a look at six Japanese streetwear labels that are making waves in the industry. Ranging from smaller labels like FUMIKA UCHIDA to UNDERCOVER‘s womenswear line SueUNDERCOVER, keep reading below to learn more about six Japanese streetwear brands you should have on your radar.

SueUNDERCOVER

SueUNDERCOVER is Jun Takahashi‘s womenswear label, which features elevated streetwear basics and staple pieces for all occasions. Most recently, the brand  revealed its Spring/Summer 2019 range titled “Wonderland,” playing with a quirky yet edgy aesthetic that featured Japanese silhouettes merged with modern design. When it comes to graphic hoodies, tees, sleek shoes and more, SueUNDERCOVER is a brand to watch.

Tsumori Chisato

Eclectic, fun and vibrant would be the words we’d use to describe TSUMORI CHISATO. Adopting a feminine aesthetic, the brand is all about creating bold and eye-catching patterns and prints, which feature everything from gorgeous florals to quirky stars and hearts. The brand has started to get a bigger recognition internationally, most recently collaborating on a range of bags with LeSportSac. If you’re looking for colorful statement pieces to add, make sure to take a look at TSUMORI CHISATO. The label also has a smaller streetwear line titled I.S. Chisato Tsumori Design, which has staples for all occasions.

Junya Watanabe

For a long time Junya Watanabe was known as the protégé of COMME des GARÇONS designer Rei Kawakubo, and has since his start in 1992 managed to build up his own brand to become one of the most watched labels internationally. Having collaborated with brands like Buffalo, New Balance, The North Face, Carhartt and more, the designer has quickly become a regular name within the streetwear community as well as in high fashion. Most recently the designer showcased his Fall/Winter 2019 collection at Paris Fashion Week, where he debuted a range of eclectic and out of the box designs.

FUMIKA_UCHIDA

Despite being a relatively new brand, FUMIKA_UCHIDA has managed to grow a loyal audience since its inception in 2014. The label has accumulated more than 60,000 Instagram followers through its minimal yet chic designs, which manages to capture a modern fashion-forward aesthetic and merge it with day-to-day basics. Arriving in vibrant hues of orange and yellow, as well as muted nudes, the label is versatile and an instant favorite for Japanese youth as well as fashion lovers world-wide.

kotohayokozawa

Kotohayokozawa has only been around since 2015, but has managed to create a unique brand through its edgy collections and capsules. Focused on deconstructed and layered pieces, the brand is ideal for those looking for statement pieces that’ll turn heads on the street. From intricate prints to simple, cut-out basics, Kotohayokozawa is one of the labels you need to be watching.

X-Girl

There’s no way to do a streetwear round-up without including X-Girl. The label has been around since 1994, and has gained a huge international following as well as stockists like HBX, SSENSE and more. Founded by Kim Gordon of Sonic Youth and her friend Daisy von Furth, the label has quickly grown to become a fan-favorite in Japan due to its skate-centric and streetwear-edgy vibe. Ranging from bold graphics to simple denim and accessories, the label is the perfect one to check out if you’re looking to achieve the ultimate look this spring.

Read Full Article

What to Read Next

How to Use Instagram's Newly Launched In-App Shopping Feature
Culture

How to Use Instagram's Newly Launched In-App Shopping Feature

20 brands are currently shoppable on the app in the United States.
810 Hypes


The First Official Full-Length 'Toy Story 4' Trailer Has Landed – Watch It Here
Culture

The First Official Full-Length 'Toy Story 4' Trailer Has Landed – Watch It Here

See what adventures those wily toys get up to this time.
2,973 Hypes

Stay Fresh in the Nike Air VaporMax 2019 "Throwback Future"
Footwear

Stay Fresh in the Nike Air VaporMax 2019 "Throwback Future"

Peep the iridescent sole.
2,020 Hypes

Balenciaga's Track Sneaker Arrives in a Vibrant Pink
Footwear

Balenciaga's Track Sneaker Arrives in a Vibrant Pink

A chunky statement for spring.
2,521 Hypes

Nikita Dragun and Merrell Hollis Talk Trans Identity, Makeup and Dragun Beauty
Beauty 

Nikita Dragun and Merrell Hollis Talk Trans Identity, Makeup and Dragun Beauty

Watch our exclusive video here.
2,675 Hypes

More ▾
 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.

Help Support Us

We need ads to keep the website running and to continue providing free news to our readers. We'd appreciate your support by whitelisting HYPEBAE on your ad blocker.

If you have already whitelisted us, simply refresh this page. To find out how to whitelist us, click the button below.

Back

Add Us to Whitelist

We appreciate your support in allowing HYPEBAE ads. Most ad blockers have similar whitelisting steps and settings. If you need assistance, please contact us.

Adblock Plus

  1. Click on the red ABP icon in the upper right corner of your browser.
  2. Click “Enabled on this site” to disable ad blocking for the current site. In Firefox click “disable on HYPEBAE”.
  3. Refresh the HYPEBAE page that you were viewing.

Adblock

  1. Click the AdBlock hand icon.
  2. Click “Don’t run on pages on this domain”.
  3. A new “Don’t run AdBlock on…” dialog may be displayed in the middle of the screen.
  4. Move the “Site” slider to the right. After that, click “Exclude”.
  5. Refresh the HYPEBAE page that you were viewing.

uBlock

  1. Click the uBlock icon.
  2. Click the large blue “power” button in the menu that appears to whitelist the current website.
  3. Reload the HYPEBAE page that you were viewing.

Firefox Browser

Firefox Tracking Protection may activate our whitelist notice, which can be disabled temporarily for a browsing session by clicking the shield icon in the URL bar and following the instructions.

Disconnect

  1. Click the Disconnect icon.
  2. Click “Whitelist site”.
  3. Refresh the HYPEBAE page that you were viewing.