Fashion

Elsa Hosk Stuns in CHIMI's Latest Eyewear Collection

Shades for all occasions.

By
4,557 Hypes

Elsa Hosk Stuns in CHIMI's Latest Eyewear Collection

Shades for all occasions.

Swedish eyewear label CHIMI is back with another must-have collection, this time fronted by none other than Victoria’s Secret model and fellow Swede, Elsa Hosk.

“It’s so exciting to be the face of CHIMI’s new campaign. I love to collect sunglasses, and since CHIMI is a Swedish brand, it felt like a natural pairing! It was incredibly fun to shoot and I’m in love with the result,” with co-founder Charlie Lindström adding that, “Since our first campaign in 2016, we have dreamt about collaborating with Elsa. She’s the
perfect combination of edgy and down-to-earth.” In addition to the new range of sunglasses which arrive in eight different models in ten different colors, available in clear, mirrored and black lenses.

The new campaign is inspired by the Chinese word ‘Chi,’ which refers to the “circulatory presence of the universe’s natural energy” and “utilizing the flow of one’s inner self.” Each of the shades are shown in the latest lookbook, with Elsa Hosk radiating the colorful expression CHIMI has set out to achieve. In addition to the shots from the campaign, the sunglasses are also shown in a video with Elsa dancing to a song made specifically for the campaign by award-winning singer Mwuana. Titled “Craftsmanship,” the hit captures the DNA of the collection perfectly.

Not only is Elsa fronting the latest campaign, the model will also be releasing an exclusive capsule collection with CHIMI end of this month titled “Just Right – Hosk by CHIMI.” The range will feature a rounded cat-eye frame that was inspired by vintage frames. “I wear them every day!” says Elsa on the soon-to-be revealed exclusive.

Take a look at the bold campaign featuring CHIMI’s shades in the gallery above, and if you’re looking to cop some sunglasses, head over to CHIMI’s website.

Read Full Article

What to Read Next

Blake Lively & Ryan Reynolds Are Expecting Their Third Child Together
Culture

Blake Lively & Ryan Reynolds Are Expecting Their Third Child Together

The ‘Gossip Girl’ star debuts her baby bump.
9,456 Hypes

10 White T-Shirts You Need In Your Spring 2019 Wardrobe
Fashion 

10 White T-Shirts You Need In Your Spring 2019 Wardrobe

Essentials from Nike, Gucci and more.
30,987 Hypes


Rihanna Launches Her First Fenty Beauty Lip Balm, the Pro Kiss'r Balm
Beauty

Rihanna Launches Her First Fenty Beauty Lip Balm, the Pro Kiss'r Balm

The Bad Gal reveals her secrets to achieving luscious lips.
2,367 Hypes

Jordan Brand Reveals New Air Jordan 1 Collaboration With Oneness
Footwear

Jordan Brand Reveals New Air Jordan 1 Collaboration With Oneness

Find out when you can cop the “Shoe of the Derby” colorway.
3,175 Hypes

Images of Apple's Upcoming iPhone XI Have Surfaced
Culture

Images of Apple's Upcoming iPhone XI Have Surfaced

Peep all of the new features here.
54,753 Hypes

More ▾
 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.