Bella Hadid Stars in Alo's Latest Campaign
Captured in her hometown of LA.
A match made in heaven, Bella Hadid just linked up with Alo for its latest campaign celebrating Los Angeles. If anyone knows how to make studio-to-street style look effortless, it’s Miss Hadid. The model and entrepreneur joined forces with the activewear and lifestyle brand as the face of its Pre-Fall campaign.
Born and raised in LA, Hadid naturally embodies the sun-soaked, grounded spirit of the brand. Captured in her home city by renowned fashion photography duo Mert and Marcus and styled by Mimi Cuttrell, the visual story blends intimate portraits with sleek vibes.
“As I’ve gotten older, I’ve realized how important it is to create space for myself,” Hadid shared. “To me, that’s what wellness is all about, and it’s always been something I associate with Alo.”
Throughout the campaign, the model rocks signature Alo staples including the Airbrush Better Together Bra, Full Stride Micro Short, ALO Trail Sneaker and cozy Accolade Shorts. This is the ultimate lineup of elevated performance wear designed to take you from morning meditation to coffee runs.
Consider your wellness mood board officially updated. Head to the Alo website to shop the collection.
In other news, ROSÉ fronts Levi’s “Keep it Loose” campaign.
